{"id":1270,"date":"2012-05-07T13:54:22","date_gmt":"2012-05-07T21:54:22","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=1270"},"modified":"2019-05-30T12:52:13","modified_gmt":"2019-05-30T19:52:13","slug":"3-ways-to-optimize-your-ecommerce-store-for-people-and-google","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/3-ways-to-optimize-your-ecommerce-store-for-people-and-google\/","title":{"rendered":"3 Ways to Optimize Your Ecommerce Store for People and Google"},"content":{"rendered":"

\"\"<\/a>With the news of Google\u2019s over-optimization penalty<\/strong> and webmasters losing precious rankings faster than they can check their stats, the word \u201coptimization\u201d has become a touchy subject.<\/p>\n

Website owners want to \u201clook good<\/em>\u201d in Google\u2019s eyes but they are afraid that one wrong move will be detrimental to their business.<\/p>\n

The days of keyword stuffing and link networks are long gone<\/strong>. But, that doesn\u2019t mean you can\u2019t tell Google what your site is about. The Google spider can\u2019t read minds, so a little on-site SEO is needed. And sometimes optimizing your site for your customers will get you you a little boost in the search engines as well.<\/p>\n

Here are 5 ways to boost your on-site SEO and please your customers in the process:<\/p>\n

1. Reviews<\/strong> \u2013 Customer reviews provide exactly what the search engines love\u2014more content<\/span>! The fact that content creation is like food to Google will not change anytime soon. In fact, it\u2019s the only strategy that has increased in importance over the years, even with Google changing its algorithms. Customer reviews also provide website visitors with more information about your products.<\/p>\n

Tip<\/em>: If you are trying to get more reviews for your site, consider a request via email. Send it a few weeks after a customer makes a purchase and offer an incentive such as discounts or free shipping.<\/p>\n

2. Social Sharing<\/strong><\/p>\n

After the introduction of Google\u2019s +1 button and the Search Plus Your World<\/a> update, webmasters started paying more attention to social signals as it relates to ranking in the search engines. Though social reputation may not play as large a role as your link profile, evidence shows that it is still a crucial part of a well-rounded online marketing plan.<\/p>\n

Implement social sharing at several different points of the buying process.<\/p>\n