{"id":1324,"date":"2012-06-11T09:55:07","date_gmt":"2012-06-11T17:55:07","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=1324"},"modified":"2012-06-11T09:55:07","modified_gmt":"2012-06-11T17:55:07","slug":"5-things-you-need-to-know-about-googles-penguin-update","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/5-things-you-need-to-know-about-googles-penguin-update\/","title":{"rendered":"5 Things You Need to Know About Google\u2019s Penguin Update"},"content":{"rendered":"<p><a href=\"http:\/\/www.sxc.hu\/photo\/1373712\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-1327\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/06\/Penguin.jpg\" alt=\"\" width=\"243\" height=\"183\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/06\/Penguin.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/06\/Penguin-135x101.jpg 135w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><\/a>Aside from Google\u2019s interest in naming its updates after zoo animals, many webmasters and store owners are still confused about how this change affects their websites.<\/p>\n<p>Are you wondering&#8230;<\/p>\n<p><strong>Will I be downgraded in the future?<br \/>\nMy rankings suffered\u2026how do I fix it?<br \/>\nHow can I prevent being de-indexed?<\/strong><\/p>\n<p>Since Penguin\u2019s release, the internet has been ablaze with discussion about what is going on. Following the update, we also saw <strong>Google take down blog networks and companies accused of buying links<\/strong>. It\u2019s been an all out Google raid and webmasters are left scratching their heads.<\/p>\n<p>While we will never have all the answers unless we become a fly on Google\u2019s wall, we can take a look at some information to help us navigate through these unsettling times.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-things-you-need-to-know-about-googles-penguin-update\/#1_What_is_Penguin\" >1. What is Penguin?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-things-you-need-to-know-about-googles-penguin-update\/#2_Webmaster_Tools\" >2. Webmaster Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-things-you-need-to-know-about-googles-penguin-update\/#3_Know_Your_SEO\" >3. Know Your SEO!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-things-you-need-to-know-about-googles-penguin-update\/#4_Quality_Content\" >4. Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-things-you-need-to-know-about-googles-penguin-update\/#5_Its_Not_The_End_of_the_Road\" >5. It\u2019s Not The End of the Road<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_What_is_Penguin\"><\/span><strong>1. What is Penguin?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google created Penguin to <span style=\"text-decoration: underline\">flag webspam<\/span> so searchers could experience a higher quality of search results for their keywords. Though its purpose was to improve search results, many webmasters experienced downgrades and even de-indexing.<\/p>\n<p>Are you a victim? If you don\u2019t know, check your analytics for any strange changes that occurred towards the end of April.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Webmaster_Tools\"><\/span><strong>2. Webmaster Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is letting people know about suspicious links by contacting them via their webmaster tools account. If your site was affected, you may want to check your account. If you see a message from Google, make an effort to contact the webmasters at the other end of the suspicious links to get them removed. According to Google, if you tried to remove the links but you cannot, document your actions and submit it along with a reconsideration request.<\/p>\n<p>Matt Cutts, head of Google\u2019s webspam team, announced recently that Google was discussing a disavow-this-link tool so webmasters can tell the search engine exactly which links they did not have any part in acquiring.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Know_Your_SEO\"><\/span><strong>3. Know Your SEO!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you work with SEO professionals, it may be time to <span style=\"text-decoration: underline\">find out exactly how they are acquiring links<\/span>. Make sure they are not duplicating content, purchasing links, using blog networks or gaining links from suspicious sites that appear to be spammy or that have no relation to the subject matter of your site. Also, verify that your anchor text is varied and not heavy on one keyword. Over optimization will get you penalized.<\/p>\n<p>If you do not have someone doing your SEO and you want a reputable service, Numinix just launched an <a href=\"..\/..\/services\/search-engine-optimization\/website-optimization-service?zenid=4c45993a6b5ebf3647d5bbe99a244b77\">affordable monthly SEO package<\/a> for Zen Cart owners.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Quality_Content\"><\/span><strong>4. Quality Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is focused on supplying the user with <span style=\"text-decoration: underline\">sites that contain the highest quality content<\/span>. It\u2019s important to fashion your site towards what your customers would want first, rather than focusing all of your efforts on Google. While there still are solid SEO strategies of which you should take advantage to tip the scales in your favor, by offering quality, unique content you will inadvertently help your site because you are giving Google what it wants.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Its_Not_The_End_of_the_Road\"><\/span><strong>5. It\u2019s Not The End of the Road<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As stated before, Google is giving webmasters the chance to reclaim their rankings or at least plead their case. If you were involved in linking activities Google now penalizes, by removing the links and ceasing any \u201cspammy\u201d techniques, you have a chance to recover your rankings once your site is re-crawled. Try to remove the suspicious links as soon as possible.<\/p>\n<p>All is not lost. If you were affected by Penguin, don\u2019t fret. You can regain your business. If you were not affected, consider these updates a warning that Google isn\u2019t playing anymore. It is serious about its Webmaster Guidelines, and going forward, we will see an increase in enforcement.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aside from Google\u2019s interest in naming its updates after zoo animals, many webmasters and store owners are still confused about how this change affects their websites. Are you wondering&#8230; Will I be downgraded in the future? My rankings suffered\u2026how do I fix it? How can I prevent being de-indexed? Since Penguin\u2019s release, the internet has&#8230;<\/p>\n","protected":false},"author":241,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[446,447,448,441],"class_list":["post-1324","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-google-algorithm-changes","tag-google-penguin","tag-google-updates","tag-panda"],"modified_by":"Jenna Scaglione","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/1324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=1324"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/1324\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=1324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=1324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=1324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}