{"id":1494,"date":"2012-10-15T17:57:51","date_gmt":"2012-10-16T01:57:51","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=1494"},"modified":"2012-10-15T17:57:51","modified_gmt":"2012-10-16T01:57:51","slug":"the-latest-google-updates-that-could-affect-your-website","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/the-latest-google-updates-that-could-affect-your-website\/","title":{"rendered":"The Latest Google Updates that Could Affect Your Website"},"content":{"rendered":"

\"\"<\/a>The latest slew of Google updates took many by surprise, especially since there were four that occurred within a four-day span. For ecommerce marketers, these updates can be taxing and difficult to follow. Even SEO experts are spinning their wheels wondering what is up Google\u2019s sleeve next.<\/p>\n

The biggest news came when Google announced its exact-match domain update<\/a>. Essentially this algorithm change targeted \u201clow quality\u201d websites with domains that reflected the exact match to a keyword the website was targeting.<\/p>\n

Does this mean that ALL exact match domains are doomed?<\/strong><\/p>\n

Not exactly. It\u2019s important to note that this update targeted \u201clow quality\u201d sites only, which means that if your site is valuable, whether or not you have an exact-match domain, it should not become a statistic.<\/p>\n

Unfortunately, whenever these new updates launch, they are not always accurate. A high-quality site may suffer a downgrade even though it wasn\u2019t deserved and a low-quality site may stay where it is even though it deserved a downgrade. This scenario is not uncommon when Google first rolls out new algorithm changes. Google will take a look at the results over the next several weeks and make the necessary tweaks.<\/p>\n

If your site was affected by the exact match domain update, yet you feel it was wrongly downgraded, you may recover in about a month or less once Google makes its adjustments. If you do not recover, it\u2019s likely your site was affected by the three other updates that occurred at the same time. The exact match domain update affected 0.6% of English-US queries.<\/p>\n

Panda<\/span><\/strong><\/p>\n

What\u2019s interesting is that Google updated Panda at the same time and this affected four times as many sites as the exact match domain update. So there is a good chance that Panda may be the culprit for your website\u2019s movement in the search engines.<\/p>\n

If you suspect you were affected by Panda, here are some tips to keep in mind:<\/p>\n