{"id":150,"date":"2010-04-26T18:23:06","date_gmt":"2010-04-27T02:23:06","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=150"},"modified":"2019-05-29T10:32:51","modified_gmt":"2019-05-29T17:32:51","slug":"your-customers-like-to-blog-so-should-you","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/your-customers-like-to-blog-so-should-you\/","title":{"rendered":"Your Customers Like to Blog…So Should You!"},"content":{"rendered":"

Whether you are just starting a business, moving an established business online, or looking for some fresh customers, starting a blog is the best thing you can do.\u00a0 Blogging has become the<\/em> social networking tool for getting information out to the masses in a hurry.\u00a0 “But wait”, you say, “I thought blogging was only for angst ridden teenagers, political hacks, and people with a grudge against Apple”. Not true my friends.\u00a0 Blogging is the key to bringing customers to your site.\u00a0 With a well maintained blog, you can actually increase your page ranking, connect with your customers, and position your site as the go to place for the most useful information in your sphere of expertise.\u00a0 Let’s take a look at each of these benefits in a bit more detail.<\/p>\n

Page Rank<\/strong>: Blogging is one of the best things you can do for increasing your ranking on search engines like Google.\u00a0 For whatever reason, blogs seem to carry a lot of weight in the ranking world.\u00a0 For proof, just Google a particular subject and many of the top ten entries will be from blogs.\u00a0 This is because blogs are updated regularly, and Google and other pages like it give extra brownie points to sites that are updated regularly.\u00a0 If you keep a copy of your most recent blog entry on your homepage, it is an easy way to assure your homepage is updated on a regular basis.\u00a0 All of this will move your name up the list and make it easier for customers to find you.<\/p>\n

Making the Connection<\/strong>:\u00a0 One of the reasons people blog is to feel connected with others in their circle of friends, community, or the world as a whole.\u00a0 One of the primary reasons people will keep coming back to your site is that they feel connected to you.\u00a0 See how a blog can help with that?\u00a0 By posting regularly to your blog, customers will feel like they know you, and know about your business.\u00a0 They will feel a natural connection to your site that will keep them coming back for the goods and services that you offer.\u00a0 Any great salesman is a relationship builder.\u00a0 Once that relationship is built, loyalty naturally ensues.\u00a0 What’s more, a customer that feels connected to you will tell his friends about you.\u00a0 He will post your blogs on his site, and then you have reached an even wider audience with little to no effort on your part.\u00a0 It’s like the old Clairol ad from the 70’s: “I told two friends about Clairol hair products.\u00a0 They they told two friends. And so on, and so on and so on.”\u00a0 I can already hear your sales increasing.<\/p>\n

Show and Prove<\/strong>:\u00a0 Your blog is an opportunity for you to show your customers that your are not just a <\/em>resource for them, but the <\/em>resource for them!\u00a0 You can blog about important trends, new innovations, and answer some of their probing questions.\u00a0 As they began to build confidence in your ability to help them, they will want to see what you are going to say next.\u00a0 While they are on your site, they may stick around and make a purchase.\u00a0 As I stated earlier, they will also tell their friends.\u00a0 That means more sales for you!<\/p>\n

So if you have a website, start a blog.\u00a0 It’s really just that simple.\u00a0 You may be thinking, “I don’t have time to write a blog”.\u00a0 That’s where we come in.\u00a0 If you need a ghost writer, let us know.\u00a0 We know a couple of good ones.\u00a0\u00a0 You need help getting started?\u00a0 We are here for you.\u00a0 Now, go tell two friends.<\/p>\n