{"id":1512,"date":"2012-10-29T19:10:45","date_gmt":"2012-10-30T03:10:45","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=1512"},"modified":"2012-10-29T19:10:45","modified_gmt":"2012-10-30T03:10:45","slug":"strategies-for-a-profitable-ecommerce-holiday-season","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/strategies-for-a-profitable-ecommerce-holiday-season\/","title":{"rendered":"Strategies for a Profitable Ecommerce Holiday Season"},"content":{"rendered":"

\"\"<\/a>It\u2019s time to prepare for the retail holiday season…<\/strong><\/p>\n

Ecommerce retailers begin their holiday strategies throughout September and October and start implementing their campaigns right away. Black Friday sales, Thanksgiving specials, and holiday discounts, just in time for gift-giving, make this time of year one of the most profitable seasons for Ecommerce stores worldwide.<\/p>\n

Though profits are numerous during this season, competition is often fierce<\/strong> and can steal increases from stores that work so hard to prepare. To compete with your rivals, you must maximize your conversions and sweeten your offers to land the sales. Think about going \u201cabove and beyond the call of duty\u201d and lining up unique offers that will cause your customers to choose your store over your competitors.<\/p>\n

Conversion Boosters<\/span><\/strong><\/p>\n

Bundle sales<\/strong> \u2013 Do you sell related products? Consider bundling them into worthwhile combinations.<\/p>\n

Repurpose<\/strong> \u2013 Repurpose some of your best-selling items into \u201cgift ideas\u201d. Add calls to action on your home page and throughout your web properties and advertise \u201cpopular gift ideas\u201d as a new category. While these products will hail from your current inventory, repurposing them will create urgency and allow your customers to look at your products in a new way. If you have multiple products, separate them into categories like, \u201cwomen\u2019s gifts\u201d, \u201cbest selling gifts\u201d, \u201cmen\u2019s gifts\u201d, \u201cour most popular gifts\u201d, etc.<\/p>\n

Shipping details<\/strong> \u2013 Your checkout page and\/or shopping cart should allow consumers to estimate when they can expect their package. Shoppers will hop around to different websites if they are looking for a specific ship date. Also, keep a banner going on your website that reminds customers of how many days they have left to order to receive a package on a specific date.<\/p>\n

Newsletter <\/strong>\u2013 Hopefully, you have a newsletter running. If not, encourage customers to sign up to receive special holiday discounts. Don\u2019t forget to capture those abandoned shopping carts with targeted emails and advertise your discounts there as well.<\/p>\n

Optimize for Mobile<\/span><\/strong><\/p>\n

Mobile shopping has exploded in recent years and this coming holiday season should shatter previous records. If your website is not optimized for a mobile audience you could potentially lose thousands of dollars in sales.<\/p>\n

Mobile sites are lightweight, easy to navigate and only contain the most important elements. They load fast and give mobile users a valuable user experience. Your desktop site viewed on a mobile device is heavy, may load slow and could create a difficult shopping experience for your customers which could deter sales.<\/p>\n

Don\u2019t have time to transform your store into the ultimate mobile experience? Consider a downloadable app that allows customers to buy easily and without much effort.<\/p>\n

Social Engagement<\/span><\/strong><\/p>\n

The holidays bring out the best in people and cause them to want to share, discuss and laugh. Your social media campaigns must be as engaging as possible during the holiday season. If your campaign has been somewhat slow, take the time before the rush and start gaining momentum by posting valuable content, starting new conversations and prepping your fans\/followers for the holiday deals.<\/p>\n

Take advantage of some of Facebook\u2019s premium products such as Sponsored stories, Offers, or ads to generate buzz around your sales and discounts. Use contests to further spread the word and gain more \u201clikes\u201d just in time for the season rush.<\/p>\n

Preparation is Crucial<\/span><\/strong><\/p>\n

Take the next week to strategize your plan of attack. Research your competition and outperform them by staying smart and thinking outside of the box. Be creative, engage your customers where they are and get ready for a profitable holiday season. Good luck!<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s time to prepare for the retail holiday season… Ecommerce retailers begin their holiday strategies throughout September and October and start implementing their campaigns right away. Black Friday sales, Thanksgiving specials, and holiday discounts, just in time for gift-giving, make this time of year one of the most profitable seasons for Ecommerce stores worldwide. Though…<\/p>\n","protected":false},"author":241,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[499,497,498],"class_list":["post-1512","post","type-post","status-publish","format-standard","hentry","category-marketing-strategies","tag-christmas-ecommerce","tag-holiday-ecommerce-strategies","tag-holiday-marketing"],"modified_by":"Jenna Scaglione","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}