{"id":1678,"date":"2013-03-11T20:35:35","date_gmt":"2013-03-12T04:35:35","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=1678"},"modified":"2013-03-11T20:35:35","modified_gmt":"2013-03-12T04:35:35","slug":"googles-next-update-will-target-ecommerce-websites-are-you-ready","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/googles-next-update-will-target-ecommerce-websites-are-you-ready\/","title":{"rendered":"Google\u2019s Next Update Will Target Ecommerce Websites \u2013 Are You Ready?"},"content":{"rendered":"

It\u2019s been a crazy couple of years for the internet marketing industry\u2014after Google Panda and Penguin launched, many <\/strong>\"google\"<\/a><\/em>webmasters thought they would never recover. And now Google is at it again…<\/strong><\/p>\n

Matt Cutts, head of Google\u2019s webspam team, announced at a recent SXSW conference that the search engine was planning a major update to improve the search results for users who are looking for Ecommerce stores. He said\u2026<\/p>\n

\u201cWe have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don\u2019t want low quality experience merchants to be ranking in the search results.\u201d<\/em><\/p>\n

The search results still show poor merchants ranking better than they should and Google is ready to rectify this situation. Cutt\u2019s response came as a reply to a merchant who was concerned about lower-quality sites outranking his in the search engines.<\/p>\n

Cutts also discussed what the update will focus on\u2026<\/p>\n

We know that reviews are an integral part of the algorithm, but merchants have found a way to publish fake reviews. Cutts is looking for signals what will be \u201cspam resistant\u201d for this next update. According to Search Engine Land<\/a>, Cutts replies\u2026<\/p>\n

\u201cWe are trying to ask ourselves, are there other signals that we can use to spot whether someone is not a great merchant, and if we can find those, and we think that they are not all that spammable, then we\u2019re more than happy to use those.\u201d<\/em><\/p>\n

Cutts didn\u2019t discuss the topic further, but speculation broke out in the industry. Andrew Davis, Director of Marketing at CPC Strategy, talked to Search Engine Watch about the impending update.<\/p>\n

From his research he believes the following quality signals are a part of Google\u2019s current algorithm, though they are not confirmed.<\/p>\n

Here are a few he spoke about\u2026<\/p>\n