{"id":1728,"date":"2013-04-15T19:54:14","date_gmt":"2013-04-16T03:54:14","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=1728"},"modified":"2013-04-15T19:54:14","modified_gmt":"2013-04-16T03:54:14","slug":"5-things-you-must-know-as-an-ecommerce-store-owner","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/5-things-you-must-know-as-an-ecommerce-store-owner\/","title":{"rendered":"5 Things You MUST Know as an Ecommerce Store Owner"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2013\/04\/checklist.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1730\" alt=\"checklist\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2013\/04\/checklist.jpg\" width=\"258\" height=\"300\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2013\/04\/checklist.jpg 258w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2013\/04\/checklist-135x156.jpg 135w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/><\/a>Do you ever surf the web for internet marketing help?<\/strong> You will find hundreds of thousands of articles, blogs, podcasts, videos and whitepapers focused on varying strategies and tips, some not even worthy of a second look.<\/p>\n<p>It\u2019s hard to sort through the crowd to find the most important nuggets that will form the foundation of a successful Ecommerce marketing campaign. So to help you make sense of the clutter, I wanted to offer you my top five foundational \u201cmust know\u201d tips much of your campaigns will revolve around.<\/p>\n<p><strong>#1 \u2013 Know Your Audience<\/strong><\/p>\n<p>Without a solid knowledge of your customers, all of the marketing in the world cannot increase your profits. Dedicate your time to intimately understanding the desires, pain points, needs and deep wants of your customers. Spend time on industry blogs, social sites, and poll your customers periodically since their desires might change as well. This fundamental strategy is key to making money on the internet.<\/p>\n<p><strong>#2 \u2013 Diversify<\/strong><\/p>\n<p>After Google Panda and Penguin, we know that \u201cputting all of our eggs in the Google basket\u201d can be a recipe for disaster. Even if you follow Google\u2019s webmaster guidelines, the algorithms aren\u2019t perfect, and you could find yourself on top one day and out of the index the next. If your entire campaign is focused on SEO, your profit loss could bankrupt your store.<\/p>\n<p>Consider other marketing funnels and streams of income. Here are some solid strategies:<\/p>\n<ul>\n<li>Video marketing<\/li>\n<li>Social media<\/li>\n<li>PPC<\/li>\n<li>Facebook Ads<\/li>\n<li>Email marketing<\/li>\n<\/ul>\n<p><strong>#3 \u2013 User Experience<\/strong><\/p>\n<p>User experience is not only #1 on Google\u2019s list of valuable websites, but it will also determine your profits. The longer customers stay on your site, the greater chance they will buy. Ensure the search flow is easy to navigate and all of your customer\u2019s questions can be answered right away. If you are unsure of how your customers are feeling about your site, consider usability testing software like ClickTale or take advantage of UserTesting.com to have a manual reviewer navigate your site live on video.<\/p>\n<p><strong>#4 \u2013 Don\u2019t Forget About Mobile<\/strong><\/p>\n<p>Mobile usage continues to skyrocket, and the Ecommerce store that avoids it will most definitely lose in the end. It\u2019s getting quite competitive out there and customers appreciate an easy mobile shopping experience. They do not have the patience to pinch, scroll and expand their screen to find what they are looking for if your competitors will make it easier for them. If you want to offer your mobile customers an optimized experience to increase your conversions, consider responsive design.<\/p>\n<p><strong>#5 \u2013 Consistency<\/strong><\/p>\n<p>The key to effective branding has always been consistency. Whether you are online or in a physical store, consistency of message, design, and theme are crucial. The more your customers see your branding, the more their brains will become accustomed to your unique thematic elements. Furthermore, keep your communication and messaging consistent so your customers can recognize your brand and know what to expect when interacting with you whether on social sites, blog posts, emails or any other form of media.<\/p>\n<p>These five key points form the cornerstone of a solid Ecommerce marketing foundation for the current online landscape.<\/p>\n<p><strong>Do you have any other foundational strategies you practice? Please share in the comments.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you ever surf the web for internet marketing help? You will find hundreds of thousands of articles, blogs, podcasts, videos and whitepapers focused on varying strategies and tips, some not even worthy of a second look. It\u2019s hard to sort through the crowd to find the most important nuggets that will form the foundation&#8230;<\/p>\n","protected":false},"author":241,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,4],"tags":[539,305],"class_list":["post-1728","post","type-post","status-publish","format-standard","hentry","category-conversion-rates","category-marketing-strategies","tag-increase-ecommerce-conversions","tag-marketing-strategies-2"],"modified_by":"Jenna Scaglione","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/1728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=1728"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/1728\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=1728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=1728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=1728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}