{"id":183,"date":"2010-06-05T01:42:55","date_gmt":"2010-06-05T09:42:55","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=183"},"modified":"2019-05-29T10:52:22","modified_gmt":"2019-05-29T17:52:22","slug":"structuring-your-webpage-for-seo-volume-1","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/structuring-your-webpage-for-seo-volume-1\/","title":{"rendered":"Structuring your webpage for SEO: Volume 1"},"content":{"rendered":"

We talked about the Why of SEO in our last episode.\u00a0 Most of you now want to know about the What and How.\u00a0 Over the next few posts I will try to answer those questions. I invite you to join me on this wild adventure into the world of Search Engine Optimization.<\/p>\n

I am sure you are wondering why you need to worry about site structure when it comes to SEO.\u00a0 Let me shed some light on that. \u00a0Think of Google (Bing, Yahoo, whatever) like the CIA.\u00a0 These search engines send out agents to do the dirty work.\u00a0 You have heard of these agents before and know them by their more popular names: spiders, crawlers, and robots. As creepy as they sound, your job with your website is to invite them over to your place, serve them a drink, and fill them with all the information they need.\u00a0 Then they take this back to headquarters and fill their database with your information.\u00a0 When someone types a search into the search engine, the search engine is actually accessing a database that its agents have already created.\u00a0 You want to make sure your website is prominent in that database.\u00a0 So, how do you do that? Simple, make your site an oasis for these road-weary emissaries of the BSE (Big Search Engines).<\/p>\n

If you succeed at making these agents stay around and learn about your website, it is said to be Search Engine Friendly.\u00a0 See, the spiders, crawlers, and robots have a lot of ground to cover, so if they have to work too hard to learn about you they will move on.\u00a0 That, my friends, is why the structure is so important.<\/p>\n

The first thing to remember about structure is to not make it too complex.\u00a0 You want to keep a simple structure that doesn\u2019t require too much digging.\u00a0 Most of the robots, crawlers, and spiders won\u2019t go deeper than two levels, so try something like this:<\/p>\n

\"\"<\/a><\/p>\n

Of course you may have many more categories that lead to many more pages, but this a simple structural example.<\/p>\n

Another thing you want to do is use keywords in the actual name of your directories and files. So if you are selling mint chocolate chip cookies on your website, www.isellcookies.com\/chocolatechip\/mint is way better than www.isellcookies.com\/category1\/file4. This will help both the robots and the humans find what they are looking for much easier.<\/p>\n

One more important thing to remember:\u00a0 You want to take SEO one page at a time.\u00a0 Some believe if you optimize your home page, you are good to go.\u00a0 This is not so and would be a big mistake.\u00a0 You want to optimize each page of your website individually. This makes the process tedious and time consuming, but it pays big dividends.<\/p>\n

That\u2019s all I got, for now.\u00a0 Now that I have whetted your appetite, I invite you to check out part two.\u00a0 We will cover content and tags that are important to your site, tips for navigation and linking structure, and a few other goodies.\u00a0 See you next time.<\/p>\n

Continue reading “Structuring your Website for SEO: Part Deux<\/a>”<\/p>\n