{"id":200,"date":"2010-06-17T18:25:43","date_gmt":"2010-06-18T02:25:43","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=200"},"modified":"2019-05-29T10:48:36","modified_gmt":"2019-05-29T17:48:36","slug":"structuring-your-website-for-seo-part-deux","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/structuring-your-website-for-seo-part-deux\/","title":{"rendered":"Structuring Your Website for SEO: Part Deux"},"content":{"rendered":"

This entry is a continuation of “Structuring Your Website for SEO: Part 1<\/a>”<\/p>\n

Hello everyone!\u00a0 I know you have all been waiting with baited breath for the second half of this awesome blog on structuring your website for SEO.\u00a0 Today we are going to talk about keyword optimization, title tags, and site navigation.\u00a0 You can take this article along with part 1 and have a basic understanding of how to structure your website for the best results.\u00a0 So without further adieu, let\u2019s get to it!<\/p>\n

Keywords<\/h1>\n

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There are two things to remember here: Optimization and Utilization.\u00a0 Let me put it more simply.\u00a0 You want to have the right keywords and then you want to actually use them in a helpful way.\u00a0 How do you find out which keywords are going to give you the most benefit? Well, there a number of tools you can use, but some simple methods are to check through your websites visitor logs for search terms from your visitors, take a look at the source code from your competitor\u2019s website (Check his title and headline tags), or hire someone to do it for you.\u00a0 The most important thing is to pick one to three words for each page of your site that are the most relevant and give you the most bang for your buck.\u00a0 Then you embed these words into your website.\u00a0 This is sort of like the way the movie theaters embed pictures of cokes, popcorn, and candy into the film you are watching. Two hours later you wonder why you bought a fifty-five gallon drum of Dr. Pepper, a gargantuan tub of popcorn, and a box of Juicy Fruits. For your website, this phenomenon is achieved through the use of tags.<\/p>\n

Tag, You\u2019re It!<\/h1>\n

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Listen to me now!\u00a0 The TITLE tag is the most important place to put your keyword phrases on your whole website!\u00a0 Your rankings will suffer miserably if you forget this point, so please don\u2019t overlook it.\u00a0 Not only is this what appears in the top bar of a visitor\u2019s browser when they click on your site, it is also the headline that you see when scrolling through the search engine results.\u00a0 HEADER tags are also very important.\u00a0 They contain a description of what your page is actually about.\u00a0 You want to place your most important keywords in the H1 tag.\u00a0 This is simply the first header and it tells the crawlers, robots, and spiders where the most important information about your site should be. For added pop, you can BOLD <\/strong>or italicize <\/em>your keywords.\u00a0 See how well that worked?\u00a0 Once your website is tagged, you can put it all together and make it easy for people to move around.<\/p>\n

Traversing the Maze<\/h1>\n

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Finally, you want to make your site easy for both visitors and the secret agents of the BSE to use.\u00a0 You should provide easy links to find everything of importance on your site. If you build it (properly that is), they will come.\u00a0 I\u2019ve heard that somewhere before.\u00a0 The robots and such are like guys: They don\u2019t want to stop and ask for directions.\u00a0 You can help them by providing a site map.\u00a0 You also want to shy away from embedding your navigation with JavaScript, and Flash code.\u00a0 It makes for a super cool website, but it also is harder for the crawlers to recognize.\u00a0 Be sure to enrich your link text with your keywords and make the whole thing user friendly.\u00a0 Then both the search engines and your visitors will give you high marks.<\/p>\n

So now you have a rough idea of what it takes to structure your web page for SEO.\u00a0 If you need any additional help, don\u2019t hesitate to ask. Here at Numinix, your wish is our command.<\/p>\n