{"id":209,"date":"2010-06-21T17:52:10","date_gmt":"2010-06-22T01:52:10","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=209"},"modified":"2019-05-29T10:47:36","modified_gmt":"2019-05-29T17:47:36","slug":"want-higher-page-rank-take-a-look-at-your-anchor-text","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/want-higher-page-rank-take-a-look-at-your-anchor-text\/","title":{"rendered":"Want Higher Page Rank? Take a Look At Your Anchor Text!"},"content":{"rendered":"

Of course you want higher page rank.\u00a0 Who doesn\u2019t?\u00a0 To be honest, that is probably the primary reason you are reading this blog in the first place.\u00a0 Higher page rank means more traffic, which means more sales which means more money which means\u2026you see where I\u2019m going here.\u00a0 I spoke to you in my previous two articles about structuring your web page for SEO<\/a>.\u00a0 This time I am going to tell you all about anchor text.\u00a0 You will know what it is, how to use it internally on your site, and how to use it on other people\u2019s sites to drive traffic back to your own.<\/p>\n

What is it?<\/h1>\n

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Anchor text is simply the text used when creating a hot link within an article or web page that links to another page. For instance, if you were going to link to a page about mixed martial arts, you might use the anchor text \u201cMMA\u201d or \u201cUFC\u201d or more obviously \u201cmixed martial arts\u201d.\u00a0 Anchor text is most effective when it is used both internally on your site, and externally from other sources linking back to your site.\u00a0 The most common anchor text used is \u201cclick here\u201d. It is also some of the most ineffective anchor text used.\u00a0 Think about it:\u00a0 When was the last time your typed \u201cclick here\u201d into Google to search for a site you were looking for?\u00a0 The answer is probably never.\u00a0 \u201cClick here\u201d is like the Smith and Jones of the anchor text world(or if you\u2019re from the Middle East, the Mohammad of the anchor text world).\u00a0 It occurs much too often for you to be able to find what you are looking for quickly.\u00a0 So, don\u2019t use it if you don\u2019t have to.<\/p>\n

Internal linking<\/h1>\n

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One way to use anchor text is for internal linking on your own web site.\u00a0 It is a great way to link relevant pages together.\u00a0 For instance, if I wanted to point you to my article on debunking SEO myths, I might say, \u201cbuying in to SEO myths<\/a> can cost you valuable time and money\u201d.\u00a0 As you can see, the link takes you back to my article on SEO myths. The search engines like this.\u00a0 It makes their robots happy to be able to get to another relevant part of your site with just a click.\u00a0 A word of caution though: be careful not to stuff your pages with tons of links.\u00a0 The search engines tend to frown upon coming to a page that is nothing but a link farm for the rest of your site.\u00a0 Try to be savvier than that and the search engines will reward your efforts.<\/p>\n

External linking<\/h1>\n

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Internal linking is good, but external linking is great!\u00a0 It is sort of like how having friends become fans of your Facebook page is good, but having strangers as fans is great.\u00a0 There are a few ways to get these valuable external links.\u00a0 If you have friends in your industry, ask them to put a link back to your site using valuable anchor text.\u00a0 Tell them you will do likewise for them.\u00a0 This is called link swapping or sharing if you prefer.\u00a0 If you have no friends in the industry, find some.\u00a0 You can also go to relevant blogs and link back to your site, if they allow it.\u00a0 You could also write an article as a guest blogger and link back to your site that way.\u00a0 When linking back to your site from other pages, be sure to vary your anchor text some.\u00a0 This will get you higher ranking on more keywords, and keep you from getting penalized for spamming your anchor text.\u00a0 It doesn\u2019t take much time to think of similar words to use in order to vary your anchor text.\u00a0 The reward will make it well worth your time.<\/p>\n

Well now, that doesn\u2019t sound so tough does it?\u00a0 Now you know what anchor text is, how to use it on your own website, and how to use it in the social media world to link others back to your website.\u00a0 If you need any help with optimizing your website<\/a>, don\u2019t hesitate to call upon us.\u00a0 We will get the job done for you.<\/p>\n