{"id":2123,"date":"2014-10-08T09:00:00","date_gmt":"2014-10-08T17:00:00","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=2123"},"modified":"2014-10-07T14:12:50","modified_gmt":"2014-10-07T22:12:50","slug":"using-images-the-right-way-on-zen-cart-can-increase-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/using-images-the-right-way-on-zen-cart-can-increase-conversion-rates\/","title":{"rendered":"Using images the right way on Zen Cart can increase conversion rates"},"content":{"rendered":"<p>Do you know the old saying: \u201cA picture is worth 1000 words\u201d? \u00a0Well, in the age of ecommerce that adage seems to understate the real value of images. Many studies prove that online stores using images correctly can actually increase revenue! If this sounds good to you, let&#8217;s explore it further.<\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/using-images-the-right-way-on-zen-cart-can-increase-conversion-rates\/#High_Quality_Images\" >High Quality Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/using-images-the-right-way-on-zen-cart-can-increase-conversion-rates\/#Resolution\" >Resolution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/using-images-the-right-way-on-zen-cart-can-increase-conversion-rates\/#Alternate_views\" >Alternate views<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/using-images-the-right-way-on-zen-cart-can-increase-conversion-rates\/#Consistency\" >Consistency<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/using-images-the-right-way-on-zen-cart-can-increase-conversion-rates\/#More_resources_on_this_topic\" >More resources on this topic:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"High_Quality_Images\"><\/span>High Quality Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We all have experienced navigating through online stores where the product images were so poor that it was hard not to assume that that quality of the product was as poor as the images, because that is the message the website is sending.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2130\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/quality.jpg\" alt=\"quality\" width=\"689\" height=\"366\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/quality.jpg 689w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/quality-300x159.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/quality-624x331.jpg 624w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/p>\n<p>When you prepare your products for shooting make sure to keep the scenario uncluttered and use appropriate lighting. Always capture the products in high resolution as you can always convert them to smaller resolution later, never the opposite.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Resolution\"><\/span>Resolution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2132\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/resolution.jpg\" alt=\"resolution\" width=\"689\" height=\"279\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/resolution.jpg 689w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/resolution-300x121.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/resolution-624x252.jpg 624w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/p>\n<p>Which brings us to the next topic,resolution. The rule of thumb for web images used to be 72dpi (or pixels per inch), however with the latest high resolution screen fever publicized by tech companies ranging from TV to smartphones, that number may be considered low for some screens. This is why it is important to tailor your graphics to your audience. By checking your website traffic data (i.e. Google Analytics) you can easily see what kind of device and resolution is popular among your visitors, then you can adapt your content for them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alternate_views\"><\/span>Alternate views<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2133\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/views.jpg\" alt=\"views\" width=\"689\" height=\"247\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/views.jpg 689w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/views-300x107.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/views-624x223.jpg 624w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/p>\n<p>Nowadays buyers are more interested in experiencing the products. Usually we want to touch and try before we buy. With online stores this can be more difficult (aka very expensive) to provide for your customers. However you can give them different image views of your products. Showing them in different angles, zoom levels and within context. This way users can have a shopping experience that is more close to what they are used to in stores.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consistency\"><\/span>Consistency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Last but not least, make sure you keep your product images consistent. This will help users make comparisons between products and it also sends a message to visitors that your store is organized, earning you a few extra points on your branding as well. Win, win!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"More_resources_on_this_topic\"><\/span>More resources on this topic:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><a href=\"http:\/\/completeusability.com\/product-image-best-practices-part-1\/\" target=\"_blank\" rel=\"noopener\">http:\/\/completeusability.com\/product-image-best-practices-part-1\/<\/a><\/li>\n<li><a href=\"http:\/\/completeusability.com\/product-image-best-practices-part-2\/\" target=\"_blank\" rel=\"noopener\">http:\/\/completeusability.com\/product-image-best-practices-part-2\/<\/a><\/li>\n<li><a href=\"http:\/\/www.nngroup.com\/articles\/photos-as-web-content\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.nngroup.com\/articles\/photos-as-web-content\/<\/a><\/li>\n<li><a href=\"http:\/\/usableworld.com.au\/2009\/03\/16\/you-look-where-they-look\/\" target=\"_blank\" rel=\"noopener\">http:\/\/usableworld.com.au\/2009\/03\/16\/you-look-where-they-look\/<\/a><\/li>\n<li><a href=\"http:\/\/thinkeyetracking.com\/2009\/06\/cuing-customers-to-look-at-your-key-messages\/\" target=\"_blank\" rel=\"noopener\">http:\/\/thinkeyetracking.com\/2009\/06\/cuing-customers-to-look-at-your-key-messages\/<\/a><\/li>\n<\/ul>\n<p><small>Side note: None of the images above are actual product images, they are just being use to illustrate the point.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know the old saying: \u201cA picture is worth 1000 words\u201d? \u00a0Well, in the age of ecommerce that adage seems to understate the real value of images. Many studies prove that online stores using images correctly can actually increase revenue! If this sounds good to you, let&#8217;s explore it further.<\/p>\n","protected":false},"author":261,"featured_media":2133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,4,6],"tags":[18,255,450,449,8],"class_list":["post-2123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rates","category-marketing-strategies","category-visual-design","tag-design","tag-ecommerce","tag-high-quality-images","tag-product-images","tag-zen-cart"],"modified_by":"Luiza Libardi","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/10\/views.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/261"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=2123"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/2133"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=2123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=2123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=2123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}