{"id":2180,"date":"2014-11-19T11:00:53","date_gmt":"2014-11-19T19:00:53","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=2180"},"modified":"2014-11-17T13:39:24","modified_gmt":"2014-11-17T21:39:24","slug":"5-simple-ways-to-improve-your-zen-carts-search-engine-rankings","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/5-simple-ways-to-improve-your-zen-carts-search-engine-rankings\/","title":{"rendered":"5 simple ways to improve your Zen Cart&#8217;s search engine rankings"},"content":{"rendered":"<p>Good search engine rankings are a reflect of good content or services presented in a organized and intelligible matter. Offering relevant content, with proper web standards, using correct text styling, relevant links and image description are some of the ways to help search engines understand your site better and reward you with better rankings. Below we detail each one of them so you can start today.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2181\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/11\/mobile-closeup.jpg\" alt=\"mobile-closeup\" width=\"690\" height=\"460\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/11\/mobile-closeup.jpg 690w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/11\/mobile-closeup-300x200.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/11\/mobile-closeup-624x416.jpg 624w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-simple-ways-to-improve-your-zen-carts-search-engine-rankings\/#Use_Keywords\" >Use Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-simple-ways-to-improve-your-zen-carts-search-engine-rankings\/#Proper_HTML_tags\" >Proper HTML tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-simple-ways-to-improve-your-zen-carts-search-engine-rankings\/#Never_underestimate_bolds_and_italics\" >Never underestimate bolds and italics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-simple-ways-to-improve-your-zen-carts-search-engine-rankings\/#Offer_relevant_links\" >Offer relevant links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-simple-ways-to-improve-your-zen-carts-search-engine-rankings\/#Image_description\" >Image description<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Use_Keywords\"><\/span><b>Use Keywords<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After doing your <a href=\"http:\/\/moz.com\/beginners-guide-to-seo\/keyword-research\" target=\"_blank\" rel=\"noopener\">keyword research<\/a> and defining the kind of words visitors use to search for your products, you should start adding them to your content. Your product titles and description should carry some of those words. If possible you should also add them on your site&#8217;s tagline.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Proper_HTML_tags\"><\/span><b>Proper HTML tags<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search engines &#8220;speak&#8221; the HTML language, so when they try to understand what a page is about in order to list it they look at the content and how it is organized. Much like people, they will interpret that a title, for example, is more important than a subtitle and they will do that by checking the HTML code. If your website isn&#8217;t coded correctly, they won&#8217;t be able to understand it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Never_underestimate_bolds_and_italics\"><\/span><b>Never underestimate bolds and italics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For the same reason explained above, search engines understand that whatever words are between &lt;strong&gt; or &lt;em&gt; tags should be considered more important. So if you are using HTML markups inadvertently just to change the looks of your site, be aware that you might be telling search engines that those words are more important than others when it comes to indexing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_relevant_links\"><\/span><b>Offer relevant links<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In early days, anything that made users navigate away from your website was considered bad. Today, this is not necessarily true, since most users browse on several different tabs at the same time. Search engines consider that a website linking to relevant related content is trustworthy. Linking to things that are related to your business (i.e. Authority Guides, Industry Awards, Infographics) helps search engines better decipher the topic or context of your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Image_description\"><\/span><b>Image description<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As mentioned above, search engines &#8220;speak&#8221; HTML, and they don&#8217;t necessarily understand images yet. So to help them out, you should take advantage of any text that relates to the image. Start by choosing relevant file name. Instead of naming a product image DSC_1234.jpg use something that is more descriptive of the image. Same thing goes for the alt attribute. Remember the alt text is what will be visible if your image isn&#8217;t for some reason. A good example of image usage would be something like:<\/p>\n<pre>&lt;img src=\"acme-red-mug.jpg\" alt=\"Acme Red Mug\" \/&gt;<\/pre>\n<p>If you need more in depth Search Engine Optimization for your website, have a look at some of the <a href=\"https:\/\/www.numinix.com\/services\/search-engine-optimization\">services we offer<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good search engine rankings are a reflect of good content or services presented in a organized and intelligible matter. Offering relevant content, with proper web standards, using correct text styling, relevant links and image description are some of the ways to help search engines understand your site better and reward you with better rankings. Below&#8230;<\/p>\n","protected":false},"author":261,"featured_media":2181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,586],"tags":[],"class_list":["post-2180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-web-development"],"modified_by":"Luiza Libardi","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2014\/11\/mobile-closeup.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/261"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=2180"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/2181"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=2180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=2180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=2180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}