{"id":2314,"date":"2015-03-04T10:18:10","date_gmt":"2015-03-04T18:18:10","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=2314"},"modified":"2015-02-27T12:52:37","modified_gmt":"2015-02-27T20:52:37","slug":"priorities-of-a-good-down-for-maintenance-page","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/priorities-of-a-good-down-for-maintenance-page\/","title":{"rendered":"Priorities of a good Down for Maintenance page"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2315\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/02\/maintenance.png\" alt=\"Elements of a good Maintenance Page\" width=\"550\" height=\"420\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/02\/maintenance.png 550w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/02\/maintenance-300x229.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Nobody likes to land on a website that is down for maintenance. The customer gets frustrated and the store owner may lose sales. To make the best of a not-so-ideal situation, you must keep the visitors assured that everything is under control and normal conditions will return very soon. Below are some helpful tips (adapted from <a href=\"http:\/\/www.smashingmagazine.com\/\" target=\"_blank\" rel=\"noopener\"><i>Smashing Magazine<\/i><\/a>) to help you determine how you to build and use a Down for Maintenance Page.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/priorities-of-a-good-down-for-maintenance-page\/#1_Simplicity_Usefulness\" >#1:\u00a0Simplicity + Usefulness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/priorities-of-a-good-down-for-maintenance-page\/#2_Remember_the_Inconvenience_Factor\" >#2:\u00a0Remember the Inconvenience Factor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/priorities-of-a-good-down-for-maintenance-page\/#3_Integrate_Humor_It_Calms_the_Customer\" >#3:\u00a0Integrate Humor (It Calms the Customer!)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/priorities-of-a-good-down-for-maintenance-page\/#4_Integrated_Styling_Make_it_Look_Like_the_Rest_of_Your_Website\" >#4:\u00a0Integrated Styling (Make it Look Like the Rest of Your Website)<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Simplicity_Usefulness\"><\/span>#1:\u00a0Simplicity + Usefulness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The entire point of a maintenance page is to let visitors know that your site is still around and that the maintenance is only temporary. It doesn\u2019t need to do anything beyond that. Make sure it\u2019s immediately apparent what your page is about and provide your visitors with the information they\u2019re interested in.<\/p>\n<p>It is also a good idea to make your maintenance page as accessible to as many people as possible by making your maintenance message in multiple languages. The Web is global, and while many of your visitors are likely to speak at least some English, some cannot. Just be wary of using online translators, as they can be less than accurate. The last thing you want your maintenance page to do is further confuse people, or worse \u2014 offend them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Remember_the_Inconvenience_Factor\"><\/span><b>#2:\u00a0Remember the Inconvenience Factor<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When your site is down, your regular visitors are inconvenienced. It\u2019s a simple fact. But don\u2019t let inconvenienced visitors turn into alienated visitors. Simply acknowledging that your site\u2019s downtime is a pain for your visitors is often enough to satisfy them. Apologize for the downtime, give them information that\u2019s useful to them, and make them feel like you realize what this means to them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Integrate_Humor_It_Calms_the_Customer\"><\/span><b>#3:\u00a0Integrate Humor (It Calms the Customer!)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s no need to get too serious just because your site is down. Don\u2019t be afraid to get silly with your jargon and\/or visuals and add a bit of humor or entertainment to the page. Such efforts help to improve your site\u2019s image in the eyes of visitors inconvenienced by the downtime. Think about different angles related to your site\u2019s content that could be portrayed in a humorous light. Whether it\u2019s doing something with your site\u2019s logo or mascot, or even something seemingly unrelated to your site, there\u2019s surely an angle out there for making your maintenance page funny.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Integrated_Styling_Make_it_Look_Like_the_Rest_of_Your_Website\"><\/span><b>#4:\u00a0Integrated Styling (Make it Look Like the Rest of Your Website)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You want visitors to immediately realize that they have arrived at the correct place, even if your site doesn\u2019t quite look the same as always. If your maintenance page bears no resemblance to your regular site, many visitors may just assume they\u2019ve gone to the wrong URL without bothering to read what your page says.<\/p>\n<p>Make sure your maintenance page includes your logo and keeps the same general color scheme as your site. Even these two simple things can make visitors feel more at ease when they reach an unexpected page. If you would like some help designing your page, we will be more than happy to <a title=\"Web Design Service: Maintenance Page\" href=\"https:\/\/www.numinix.com\/services\/web-design\/maintenance\">do\u00a0it for you<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nobody likes to land on a website that is down for maintenance. The customer gets frustrated and the store owner may lose sales. To make the best of a not-so-ideal situation, you must keep the visitors assured that everything is under control and normal conditions will return very soon. Below are some helpful tips (adapted&#8230;<\/p>\n","protected":false},"author":261,"featured_media":2315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,586],"tags":[255,9,589],"class_list":["post-2314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-design","category-web-development","tag-ecommerce","tag-web-design","tag-web-development-2"],"modified_by":"Luiza Libardi","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/02\/maintenance.png","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/261"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=2314"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/2315"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=2314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=2314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=2314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}