{"id":238,"date":"2010-07-14T17:00:30","date_gmt":"2010-07-15T01:00:30","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=238"},"modified":"2019-05-29T10:42:34","modified_gmt":"2019-05-29T17:42:34","slug":"writing-a-strong-title-for-your-webpage","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/writing-a-strong-title-for-your-webpage\/","title":{"rendered":"Writing a STRONG Title For Your Webpage"},"content":{"rendered":"

Writing a strong title for your web page may seem elementary, but you’d be surprised how many people whiff when it comes to something that appears to be so simple.\u00a0 I have been guilty of mucking it up myself.\u00a0 I always want to be clever or witty<\/a>, not realizing that what I am trying to be clever about is not clear to the average reader.\u00a0 So, I am here to offer you some advice and keep you from making the errors I have made.\u00a0 That will save you time, money, and the headache of trying to figure out where all the traffic from your site went.<\/p>\n

Why The Title Is So Important<\/h2>\n

First, a little of the why.\u00a0 You want a good title for several reasons.\u00a0 The title tag of your web page is used as the headline on the search engines.\u00a0 It is used when bookmarking a site. It appears in the history section of someone’s web browser. Many people use it when they are linking back to your site.\u00a0 For instance, if you have a site about the history of baseball and you title it “America’s Favorite Pastime”, well, that could mean many things.\u00a0 You need something better than that.\u00a0 You want the title to draw people to your site and help them remember what you are all about.\u00a0 Then they will keep coming back.<\/p>\n

Tips For Writing a Great Title<\/h2>\n

Okay, on to the title itself.\u00a0 First off, let’s keep it short and sweet.\u00a0 Google cuts title tags off at 64 characters, so you want to keep it shorter than that.\u00a0 You also want your title to be descriptive.\u00a0 Using the above example, you could use the title: “The History of Baseball: America’s Favorite Pastime”.\u00a0 That is much stronger than the first version.\u00a0 Make sure that you include your keywords at the beginning of the title tag.\u00a0 Remember from my earlier blog that the most important stuff goes at the front<\/a>…always!\u00a0 You definitely want to avoid stuffing your title with all<\/em> of your keywords.\u00a0 One keyword per page that you want to rank on is all you should do.\u00a0 Also, make sure that you don’t title every page on your website the same.\u00a0 You don’t want to leave your customers in that kind of confusion.\u00a0 You want to keep it simple, succinct, and relevant.<\/p>\n

Put It To The Test<\/h2>\n

One more thing.\u00a0 Don’t just title a page and leave it that way forever.\u00a0 Run some analytics on it.\u00a0 Test it out to see how it is working for you.\u00a0 If the keywords that are getting hit on are different than what you have in your title, change it.\u00a0 Find the top three phrases that are driving traffic to your page, and use the one that makes the most sense in your title.\u00a0 The key here is to be flexible and keep tweaking it until it generates the traffic you want.<\/p>\n

Now, that wasn’t so hard was it?\u00a0 I never said it was brain science or rocket surgery!\u00a0 Just remember to keep the title short and sweet, relevant, keyword-rich, and descriptive.\u00a0 Don’t be afraid to be flexible.\u00a0 Do all of that, and you should be extremely pleased with the results.\u00a0 It worked for me.<\/p>\n