{"id":247,"date":"2010-07-20T10:37:43","date_gmt":"2010-07-20T18:37:43","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=247"},"modified":"2019-05-29T10:41:16","modified_gmt":"2019-05-29T17:41:16","slug":"keyword-research-a-quick-tutorial","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/keyword-research-a-quick-tutorial\/","title":{"rendered":"Keyword Research: A Quick Tutorial"},"content":{"rendered":"<p>Hello fellow movers, shakers, and money makers!\u00a0 I want to talk to you a bit about keyword research.\u00a0 In fact, I&#8217;m gonna give you a quick tutorial.\u00a0 Not everything you need, but certainly all you need to get started.\u00a0 Now I know that at least half of you probably hate research.\u00a0 If you are part of that half, and you just can&#8217;t do it, let us do it for you.\u00a0 If you are like me and love doing research, or you can at least tolerate it, then hopefully I can help you get the ball rolling when it comes to your website.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/keyword-research-a-quick-tutorial\/#Why_Do_I_Need_To_Research_Keywords\" >Why Do I Need To Research Keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/keyword-research-a-quick-tutorial\/#Make_A_List_Check_It_Twice\" >Make A List, Check It Twice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/keyword-research-a-quick-tutorial\/#Tools_of_the_Trade\" >Tools of the Trade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/keyword-research-a-quick-tutorial\/#Write_Some_Stuff\" >Write Some Stuff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/keyword-research-a-quick-tutorial\/#Youre_Done%E2%80%A6Sort_Of\" >You&#8217;re Done&#8230;Sort Of!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_I_Need_To_Research_Keywords\"><\/span>Why Do I Need To Research Keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course that will be your first question.\u00a0 The reason is simple.\u00a0 You do the research to figure out what words people are using to find you on the internet.\u00a0 Then you add those words into the content, tags, titles, etc, on your page.\u00a0 That gets you ranked higher on the major search engines, which brings more people to your site (you look like an expert).\u00a0 A percentage of those people will then convert into sales and Voila! You&#8217;re making more money.\u00a0 Keyword research will also help you know what words have flooded the market, and are therefore a waste of your time.\u00a0 You want to conduct research in order to help you become an innovator, an original, the first and the best.\u00a0 Do you remember when Friends was the most popular show on television?\u00a0 Scads of imitators tried to follow suit and duplicate the formula.\u00a0 Quick, name two of those shows.\u00a0 You can&#8217;t do it because they all fizzled out.\u00a0 No one wanted a cheap copy of the original when the original was still the best.\u00a0 You want to be like that.\u00a0 So do the research and make more money, rank higher, and be the originator, not the imitator.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_A_List_Check_It_Twice\"><\/span>Make A List, Check It Twice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, it is time to play Santa Claus.\u00a0 The first thing you want to do is make a list of all the words you can think of that might drive customers to your site.\u00a0 Any and every way they could possibly look for you or one of your products on the internet must be taken into consideration.\u00a0 After you have brainstormed your list, ask a friend to look it over and add any words they would use in searching for you.\u00a0 You might be shocked how many words you didn&#8217;t think of.\u00a0 Finally, take a look at your competitors.\u00a0 See what keywords they are using and how people are finding them on the internet.<\/p>\n<p>Now, a couple of things to remember.\u00a0 First, when choosing your keywords,\u00a0 <a href=\"https:\/\/www.numinix.com\/wordpress\/2010\/06\/17\/structuring-your-website-for-seo-part-deux\/\">relevance<\/a> is the key.\u00a0 Do not be tempted to target some highly searched,\u00a0 broad category word like Google.\u00a0 If your site sells prom dresses, a guy looking for Google is going to be less than impressed when they reach your site.\u00a0 If you sell Google dresses, then you need a different kind of help then my little blog can provide.\u00a0 The point is, only use keywords that actually have something to do with your site.\u00a0 It is okay to use general terms like baseball, or clothing.\u00a0 It is much better to use something specific like vintage baseball jerseys, or big and tall men&#8217;s clothing.\u00a0 Once you have compiled your list, there are tools to help you do something with it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_of_the_Trade\"><\/span>Tools of the Trade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to be old-school, just type your keyword in to Google and check to see how many results you get.\u00a0 If you want to be efficient, you need a keyword research tool.\u00a0 There are a number of tools out there both paid and free, but I&#8217;m gonna hip you to what I believe are two of the best, and they ware both free.\u00a0 The first is <a href=\"https:\/\/adwords.google.com\/select\/KeywordToolExternal\" target=\"_blank\" rel=\"noopener\">Google AdWords Keyword Tool<\/a>.\u00a0\u00a0 This tool is the one that many of the others use to create and compile their data, so you might as well go to the source.\u00a0 It can give you tons of useful information such as the competition for that word\/phrase, and the average number of searches for it generated in the last month.\u00a0 A second free tool that would be useful to you is<a href=\"http:\/\/www.wordtracker.com\/\" target=\"_blank\" rel=\"noopener\"> WordTracker<\/a>.\u00a0 Use their Competition Search option that provides useful information on how competitive each keyword or phrase is.\u00a0 This can help you identify those treasured words that have low competition, but high relevancy to your site.\u00a0 Whichever tool you use, it will help you determine which words are the best for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Write_Some_Stuff\"><\/span>Write Some Stuff<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have your pared down list of relevant, specific, high value words, its time to start writing some pages to highlight them.\u00a0 The hope is that most of your list will already have high usage on the pages of your website.\u00a0 If not, write some content for them. Conversely, if you have pages full of words that did not rank high on your list, modify them or chuck them altogether.\u00a0 They aren&#8217;t helping you.\u00a0 When utilizing your keywords, it&#8217;s best to use no more than five keywords per page.\u00a0 Make sure they fit naturally into the content and are not forced.\u00a0 I&#8217;ve covered all of this<a href=\"https:\/\/www.numinix.com\/wordpress\/2010\/04\/22\/content-content-content-the-key-to-sales-on-your-site\/\"> already<\/a>, but I wanted to give you a gentle reminder.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Youre_Done%E2%80%A6Sort_Of\"><\/span>You&#8217;re Done&#8230;Sort Of!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So there you have it.\u00a0 Make a list, use the tools, pare it down, write some content, and you are all done.\u00a0 Okay, that&#8217;s not true.\u00a0 As the winds of change are always blowing, so your site must be changing with them.\u00a0 As your site and your customers&#8217; needs change, you will periodically revisit this process.\u00a0 However, at least now you have a basic understanding of how keywords should be researched.\u00a0 Now that&#8217;s better than a poke in the eye with a sharp stick!<\/p>\n<p><script type=\"application\/ld+json\">\n      {\n        \"@context\": \"http:\/\/schema.org\",\n        \"@type\": \"NewsArticle\",\n\t\"dateModified\": \"https:\/\/calendar.google.com\/calendar\/r\/day\/2019\/5\/29\",\n\t\"mainEntityOfPage\": \"https:\/\/www.numinix.com\/wordpress\/2010\/07\/20\/keyword-research-a-quick-tutorial\/\",\n\"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Jeff Lew\"\n  },\n   \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Numinix Web Developers\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.numinix.com\/images\/banner_hero_clarity.png\"\n    }\n    },\n        \"headline\": \"Keyword Research: A Quick Tutorial\",\n        \"datePublished\": \"2010-07-20T16:00:41Z\",\n        \"image\": [\n          \"https:\/\/media.licdn.com\/dms\/image\/C560BAQFjWJ-r6HLAfQ\/company-logo_200_200\/0?e=2159024400&v=beta&t=KzCK1BdfCM48zSzjZ6lsxOsr7sfO0_EVarvyFHWW6H8\"\n        ]\n      }\n    <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello fellow movers, shakers, and money makers!\u00a0 I want to talk to you a bit about keyword research.\u00a0 In fact, I&#8217;m gonna give you a quick tutorial.\u00a0 Not everything you need, but certainly all you need to get started.\u00a0 Now I know that at least half of you probably hate research.\u00a0 If you are part&#8230;<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[90,38,126,131,34],"class_list":["post-247","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-content","tag-keywords","tag-relevance","tag-search-engines","tag-seo"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}