{"id":2472,"date":"2015-05-27T13:30:16","date_gmt":"2015-05-27T21:30:16","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=2472"},"modified":"2015-05-27T13:30:16","modified_gmt":"2015-05-27T21:30:16","slug":"5-features-you-didnt-know-you-had-on-your-facebook-page","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/5-features-you-didnt-know-you-had-on-your-facebook-page\/","title":{"rendered":"5 features you didn&#8217;t know you had on your Facebook Page"},"content":{"rendered":"<p>Since Facebook Business Pages was launched in 2009, the product has been constantly changing and evolving. In addition to analytics, reports and advertising, there are some nice new features that can help you to give prominence to certain pieces of content and create user flows to direct users where you want them to go. Let&#8217;s go over five commonly underused features:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-features-you-didnt-know-you-had-on-your-facebook-page\/#Facebook_Call_To_Action_Button\" >Facebook Call To Action Button<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-features-you-didnt-know-you-had-on-your-facebook-page\/#Facebook_Tabs\" >Facebook Tabs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-features-you-didnt-know-you-had-on-your-facebook-page\/#Facebook_Highlights\" >Facebook Highlights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-features-you-didnt-know-you-had-on-your-facebook-page\/#Facebook_Pin_to_Top\" >Facebook Pin to Top<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-features-you-didnt-know-you-had-on-your-facebook-page\/#Facebook_Images\" >Facebook Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-features-you-didnt-know-you-had-on-your-facebook-page\/#Download_our_free_Facebook_Button_module_for_ZenCart_to_allow_customers_to_%E2%80%9Clike%E2%80%9D_your_products_and_pages\" >Download our free Facebook Button module for ZenCart to allow customers to \u201clike\u201d your products and pages.<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Call_To_Action_Button\"><\/span>Facebook Call To Action Button<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image001-1024x444.jpg\" alt=\"I Love Ecigs call-to-action button\" width=\"625\" height=\"271\" class=\"alignnone size-large wp-image-2481\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image001-1024x444.jpg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image001-300x130.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image001-624x271.jpg 624w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image001.jpg 1724w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>Facebook released this feature to help business owners bring the most important objective to the forefront of the page. The button can link to any destination on or off the social network. It is possible to select from a group of seven call to action buttons:<\/p>\n<ul>\n<li>Book Now<\/li>\n<li>Contact Us<\/li>\n<li>Use App<\/li>\n<li>Play Game<\/li>\n<li>Shop Now<\/li>\n<li>Sign Up<\/li>\n<li>Watch Video<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Tabs\"><\/span>Facebook Tabs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image011-1024x437.jpg\" alt=\"Numinix Facebook Tabs\" width=\"625\" height=\"267\" class=\"alignnone size-large wp-image-2482\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image011-1024x437.jpg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image011-300x128.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image011-624x267.jpg 624w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image011.jpg 1718w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>You page tabs work like of the main menu of your Facebook Page. They are located right below your Facebook cover photo, and the full menu can be expanded by clicking on the &#8216;More&#8217; link on the right. By default, the tabs are: About, Photos, Likes and Videos. You can add anything you want on your page by using Facebook Apps. Here are a few examples of commonly used tabs and how to add them:<\/p>\n<ul>\n<li><a href=\"http:\/\/facebook.about.com\/od\/PagesGroups\/fr\/How-To-Add-A-Pinterest-Tab-To-Your-Facebook-Fan-Page.htm\" target=\"_blank\" rel=\"noopener\">Pinterest Tab<\/a><\/li>\n<li><a href=\"http:\/\/facebook.about.com\/od\/PagesGroups\/fr\/How-To-Add-An-Instagram-Tab-To-Your-Facebook-Page.htm\" target=\"_blank\" rel=\"noopener\">Instagram Tab<\/a><\/li>\n<li><a href=\"http:\/\/dancefitmarketing.com\/add-a-custom-events-tab-in-facebook-2\/\" target=\"_blank\" rel=\"noopener\">Events Tab<\/a><\/li>\n<li><a href=\"http:\/\/kb.mailchimp.com\/integrations\/facebook\/add-a-signup-form-to-your-facebook-page\" target=\"_blank\" rel=\"noopener\">Newsletter Signup Tab (using Mailchimp)<\/a><\/li>\n<li><a href=\"https:\/\/developers.facebook.com\/docs\/appsonfacebook\/pagetabs\" target=\"_blank\" rel=\"noopener\">Any other tab<\/a><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Highlights\"><\/span>Facebook Highlights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image02-300x275.png\" alt=\"Facebook highlights\" width=\"300\" height=\"275\" class=\"alignnone size-medium wp-image-2483\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image02-300x275.png 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image02-624x571.png 624w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image02.png 1014w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Highlighting stories lets you feature posts that are important for your business. The highlighted content will show on your Timeline with a star banner and will always appear on users\u2019 timelines, whereas other posts can become hidden over time. To highlight a story, hover over the top right corner of the story you want to highlight, click on the down arrow and select \u201cHighlight\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Pin_to_Top\"><\/span>Facebook Pin to Top<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image03-300x272.png\" alt=\"Facebook pin to top\" width=\"300\" height=\"272\" class=\"alignnone size-medium wp-image-2484\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image03-300x272.png 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image03-624x566.png 624w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image03.png 1012w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>This feature does exactly as it says: it pins any selected story to the top of your Facebook Page. You can use this for flash sales, for example. When the sale is over, simply unpin the story.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Images\"><\/span>Facebook Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To create effective attention-grabbing content on Facebook, we recommend using images. Posts with images get 39% more engagement on average! By creating themed albums, you can keep people entertained on your profile while showing them your products and values. For example, you can create an album for each product or category of products, or even create a showcase of your work.<\/p>\n<div id=\"comments\">\n<h3><span class=\"ez-toc-section\" id=\"Download_our_free_Facebook_Button_module_for_ZenCart_to_allow_customers_to_%E2%80%9Clike%E2%80%9D_your_products_and_pages\"><\/span>Download our <a href=\"https:\/\/www.numinix.com\/downloads\/zen-cart-plugins\/social-networking\/facebook-like-button\">free Facebook Button module for ZenCart<\/a> to allow customers to \u201clike\u201d your products and pages.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Since Facebook Business Pages was launched in 2009, the product has been constantly changing and evolving. In addition to analytics, reports and advertising, there are some nice new features that can help you to give prominence to certain pieces of content and create user flows to direct users where you want them to go. Let&#8217;s&#8230;<\/p>\n","protected":false},"author":261,"featured_media":2482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[255,115,17],"class_list":["post-2472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","tag-ecommerce","tag-facebook","tag-marketing"],"modified_by":"Luiza Libardi","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2015\/05\/image011.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/261"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=2472"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/2482"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=2472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=2472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=2472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}