{"id":26,"date":"2010-12-01T15:02:20","date_gmt":"2010-12-01T23:02:20","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=26"},"modified":"2019-05-30T10:46:17","modified_gmt":"2019-05-30T17:46:17","slug":"usability-test-step-1-brainstorm-top-usability-objectives","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/usability-test-step-1-brainstorm-top-usability-objectives\/","title":{"rendered":"Usability Test Step 1: Brainstorm Top Usability Objectives"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin: 0pt;\"><span style=\"mso-ansi-language: EN-CA;\" lang=\"EN-CA\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\">The first step of a usability test is to decide what the usability test will actually be testing.<span style=\"mso-spacerun: yes;\"> <\/span>Most professionals in the field of ecommerce have heard of a conversion.<span style=\"mso-spacerun: yes;\"> <\/span>This is where visitors to a website complete a specific task or set of tasks to achieve a sought after result.<span style=\"mso-spacerun: yes;\"> <\/span>For example, on an ecommerce website this could be a user adding a product to their shopping cart and then completing the purchase by checking out through the online store\u2019s checkout process.<span style=\"mso-spacerun: yes;\"> <\/span>The usability test is important because it allows web developers to test whether or not these conversions are possible and easy to achieve.<span style=\"mso-spacerun: yes;\"> <\/span>The user in a usability test will be observed while they attempt to complete one of these conversions.<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0pt;\"><span style=\"mso-ansi-language: EN-CA;\" lang=\"EN-CA\"><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0pt;\"><span style=\"mso-ansi-language: EN-CA;\" lang=\"EN-CA\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\">Here are some popular conversions that many ecommerce stores should be testing (this is not an exhaustive list and readers are encouraged to post additional testing objectives in the comments section below):<\/span><\/span><\/span><\/p>\n<ul style=\"margin-top: 0pt;\" type=\"disc\">\n<li class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-CA;\" lang=\"EN-CA\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\">users can add products to their carts and complete purchases<\/span><\/span><\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-CA;\" lang=\"EN-CA\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\">users are able to find contact information and contact the store<\/span><\/span><\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-CA;\" lang=\"EN-CA\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\">users are able to register for the store\u2019s newsletter<\/span><\/span><\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-CA;\" lang=\"EN-CA\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\">users are able to effectively use the store\u2019s search and navigation functions<\/span><\/span><\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-CA;\" lang=\"EN-CA\"><span style=\"font-size: small; font-family: Times New Roman;\"> <\/span><\/span><span style=\"mso-ansi-language: EN-CA;\" lang=\"EN-CA\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\">Once the objectives of your usability test have been defined, it is time to research and recruit your participants&#8230; (to be continued in &#8220;Usability Test Step 2: Recruiting Participants&#8221;).<\/span><\/span><\/span><\/p>\n<p><script type=\"application\/ld+json\">\n      {\n        \"@context\": \"http:\/\/schema.org\",\n        \"@type\": \"NewsArticle\",\n\t\"dateModified\": \"https:\/\/calendar.google.com\/calendar\/r\/day\/2019\/5\/29\",\n\t\"mainEntityOfPage\": \"https:\/\/www.numinix.com\/wordpress\/2010\/12\/01\/usability-test-step-1-brainstorm-top-usability-objectives\/\",\n\"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Jeff Lew\"\n  },\n   \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Numinix Web Developers\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.numinix.com\/images\/banner_hero_clarity.png\"\n    }\n    },\n        \"headline\": \"Usability Test Step 1: Brainstorm Top Usability Objectives\",\n        \"datePublished\": \"2010-12-01T16:00:41Z\",\n        \"image\": [\n          \"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/web-design.jpg\"\n        ]\n      }\n    <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A description of the first step of a usability test with a few helpful suggestions for popular usability test objectives.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[48,47,44,40,42,41,46,45,27,43],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-usability","tag-checkout","tag-conversion","tag-conversions","tag-ecommerce-stores","tag-ecommerce-website","tag-navigation-functions","tag-participants","tag-shopping-cart","tag-usability-test","tag-web-developers"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}