<\/span><\/h2>\nOnce your deeper pages have links, the search engines will begin to crawl and index them.\u00a0 This allows you to use more keywords to target your audience.\u00a0\u00a0 Instead of cramming all of the keywords on the home page or the category pages, you can rank on more specific keywords.\u00a0 For instance, if you have a movie rental site, instead of trying to fit the words The Hangover<\/span> on to your main pages, you could target keywords like: comedy, bradley cooper,\u00a0 and hangover movie on that specific page.\u00a0 The more keywords you rank on, the more traffic goes to your site.<\/p>\n<\/span>Bring on the Traffic<\/span><\/h2>\nDeep links will increase the traffic to your site dramatically.\u00a0 They will also convert more readily to sales because you are giving the people exactly<\/em> what they want.\u00a0 Using the above example, think about it this way:\u00a0 If you read a review of The Hangover<\/span> and think “Wow, I want to rent\/buy that movie”, would you be happier with being taken to the homepage of FlixBuster, or would you want to go to the page where you can rent The Hangover <\/span>directly?\u00a0 As for me, I would choose the latter.\u00a0 Your site is the same way.\u00a0 If people can go directly to what they want, they are more likely to make that purchase, return to your site, and tell others about how easy it is to use.\u00a0 That means more business for you.<\/p>\n<\/span>Restore That Old Model<\/span><\/h2>\nOne more thing that deep links will do is resurrect old content from your site.\u00a0 Imagine that you are plugging away on your blog and happen to mention something in passing that pertains to a blog you wrote six months ago.\u00a0 Add a link to your old blog, and someone may read it.\u00a0 Then they may recommend it to someone else and before you know it, that old content is viral and you are ranking on keywords and pages you had long forgotten.\u00a0 That’s just free traffic right there.<\/p>\n
So you see, the value of deep linking is like a domino effect.\u00a0 You boost your page rank which gives you a chance to accelerate your keywords.\u00a0 This will continue to boost your page rank and drive more traffic to your site. It may also help old content become restored.\u00a0 Clearly, the value of deep linking on your site will be well worth your, or your SEO’s, time and energy.<\/p>\n