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So your ecommerce website is up and running, you\u2019re raking in the big bucks with some killer sales quotas, and you\u2019ve perfected your express shipping options and monthly mail outs. Awesome! But, did you know, even with everything running smoothly from your laptop, you could be missing out on some big business?<\/span><\/p>\n Ecommerce companies across the globe are starting see a game-changing shift in the way consumers are browsing. According a 2016 ecommerce study conducted by Mobify, 20-45% of ecommerce site traffic comes from mobile devices! That\u2019s right, buyer are wanting more than to shop from home, they’re wanting to shop from\u2026well, anywhere.<\/span><\/p>\n \u201cBut wait!\u201d you say, \u201cmy website can be still be accessed from the phone\u2026 it just requires some zooming!\u201d Well, unfortunately, according to the majority of online shoppers, that just isn\u2019t enough. An estimated 57% of users say they won\u2019t recommend a business with a poorly\u00a0<\/span>designed mobile site, and 41% of people admit to having turned to a competitor\u2019s website after a bad mobile experience. Yikes! Remember, the allure of online shopping has more to do with ease and accessibility than anything else, so if your site isn\u2019t offering ultimate effortlessness, you\u2019ll be facing an uphill battle. <\/span><\/p>\n Even more intriguing, is the vast majority mobile shoppers who naturally participate in a multi-device shopping experience. 90% of all mobile shoppers will begin their browsing experience on their mobile device and later switch to a desktop to complete the purchasing transaction. Thus, your analytics may be showing little purchasing power from mobile users, but that\u2019s only because they’re opting for a more full-screen experience once they\u2019ve already filled their baskets! For this reason, it\u2019s essential that you attribute revenue according to the shopper\u2019s entire journey rather than simply looking at the last touchpoint.<\/span><\/p>\n If your ecommerce store isn\u2019t fully mobile and responsive, the Numinix team is happy to help. We offer phone, tablet, and desktop friendly ecommerce store solutions that offer the perfect mobile purchasing experience, every time. Specializing in Zen Cart, WooCommerce, Magento, OpenCart and Shopify, we\u2019ve got you covered. <\/span><\/p>\n
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