{"id":2818,"date":"2016-05-23T07:00:51","date_gmt":"2016-05-23T15:00:51","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=2818"},"modified":"2019-10-31T17:02:26","modified_gmt":"2019-11-01T00:02:26","slug":"wait-dont-go-why-your-traffic-is-driving-away","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/wait-dont-go-why-your-traffic-is-driving-away\/","title":{"rendered":"Wait, Don\u2019t Go! : Why Your Traffic Is Driving Away"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2828\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/bounce-rate-1024x583.png\" alt=\"bounce-rate\" width=\"625\" height=\"356\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/bounce-rate-1024x583.png 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/bounce-rate-300x171.png 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/bounce-rate-768x437.png 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/bounce-rate-624x355.png 624w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/bounce-rate.png 1500w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For any ecommerce store owner, raising your online visibility and gaining website traffic is perhaps the most pertinent and difficult element to success. Great products and strategic prices are useless if no one is seeing them, so we want to help you close the deal, every time. Before we jump into it, however, there are a few techy terms that you\u2019ll want to know\u2026<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/wait-dont-go-why-your-traffic-is-driving-away\/#First_off_bounce_rates\" >First off, bounce rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/wait-dont-go-why-your-traffic-is-driving-away\/#Next_there_are_exit_rates\" >Next, there are exit rates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/wait-dont-go-why-your-traffic-is-driving-away\/#Unattractive_Design\" >Unattractive Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/wait-dont-go-why-your-traffic-is-driving-away\/#User-Unfriendly\" >User-Unfriendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/wait-dont-go-why-your-traffic-is-driving-away\/#Misleading_Information\" >Misleading Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/wait-dont-go-why-your-traffic-is-driving-away\/#Lack_of_Calls_to_Action_CTAs\" >Lack of Calls to Action (CTAs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/wait-dont-go-why-your-traffic-is-driving-away\/#Too_Many_CTAs\" >Too Many CTAs<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"First_off_bounce_rates\"><\/span><span style=\"font-weight: 400;\">First off, <strong>b<\/strong><\/span><strong>ounce rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your bounce rate is the number of visitors who leave your website after visiting a single page. Each page has its own bounce rate, and the lower the rate, the better you\u2019re doing at capturing your visitors\u2019 attention. You\u2019ll want to pay most attention to the bounce rates on your more important pages: Your landing page (where-ever customers arrive after clicking on an ad or link to your page), conversion pages (product pages) and any other high-traffic page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of the following ways of leaving your site constitute a \u2018bounce\u2019:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Hitting the back button<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Typing a different URL<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Closing the window or tab<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Clicking on an external link<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Next_there_are_exit_rates\"><\/span><span style=\"font-weight: 400;\">Next, there are<\/span><b> exit rates <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Similar to a bounce rate, an exit rate is unique to each page. It is the percentage of people who leave after viewing the given page. Sounds practically identical to a bounce rate, right? Well, the difference here is that a bounce rate tracks the people who leave after only one page\u2026 a single touch and then poof! They\u2019ve bounced. An exit rate, on the other hand, can be influenced by someone who&#8217;s visiting multiple pages but then leaves mid-way through their browsing. Understanding which of your pages have the highest exit rate will likely show an inconsistency in information value or accessibility. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have high exit and bounce rates, that generally means you\u2019re overlooking some key ecommerce essentials. Assuming your prices and products are absolutely amazing, there should be no reason why your website is driving traffic away rather than encouraging full baskets. A few common culprits for high Exit and Bounce Rates are:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Unattractive_Design\"><\/span><b>Unattractive Design<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If a visitor stumbles across your site and is unimpressed by your layout, images and font face, it is unlikely that they will stay very long. Much like a physical retail shop, unappealing paint and dirty floors will discourage any shopper. Gain credibility with a website that makes them stay. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"User-Unfriendly\"><\/span><b>User-Unfriendly<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your website is confusing, there\u2019s no way they\u2019ll stick around. Having broken links, page re-directs and incorrect information is the same as hiring an uninformed sales associate, having a maze as a shop floor and changeroom doors that just don\u2019t open. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Misleading_Information\"><\/span><b>Misleading Information<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, it&#8217;s one thing to have faulty links, but it&#8217;s another to link your visitors to something completely irrelevant. If your ads, meta copy and content marketing strategy lead shoppers to believe you\u2019re selling something that you\u2019re not, they\u2019ll be sorely mistaken and extremely irritated when they can\u2019t find what they came for. Don\u2019t misguide your potential sales with a \u201cwe sell it all\u201d approach. Shoppers know what they want and and will question your credibility if you\u2019re promising products you don\u2019t have. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure you live up to their purchasing needs, ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What search terms did visitors use to get here?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What website or ad did your visitors come from?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What keywords are most popular, and do they match with my inventory?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Would a different search term be more suitable for my products?<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Lack_of_Calls_to_Action_CTAs\"><\/span><b>Lack of Calls to Action (CTAs) <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sure, people these days are tech-savvy, but that doesn\u2019t mean they can\u2019t use some added guidance to get them where they need to be. If a visitor enters your ecommerce store but then doesn\u2019t know what to do once there, then he\/she might as well leave, right? Make sure traffic is constantly being led in the right direction with clear CTAs and instructions. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Too_Many_CTAs\"><\/span><b>Too Many CTAs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After reading about the last issue, it may seem impossible to offer too much visitor guidance, but this is quite often the case. On a site with too many CTAs, shoppers can be overwhelmed by all the possible directions. A fork in the road? How about five?! The sales journey for an online shopper should be clear and concise. Too many buttons and options, and your shoppers may just opt for a less stimulating competitor site. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to reduce your bounce or exit Rates, let the Numinix team make the most out of your online retail space. Specializing in ecommerce marketing, strategy, and design, we can make your visitors stay, subscribe and shop with ease. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.numinix.com\/services\/general-services\/seo-audit-sv-1120\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2820\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/seo_audit_cta.jpg\" alt=\"seo_audit_cta\" width=\"796\" height=\"300\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/seo_audit_cta.jpg 796w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/seo_audit_cta-300x113.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/seo_audit_cta-768x289.jpg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/seo_audit_cta-624x235.jpg 624w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For any ecommerce store owner, raising your online visibility and gaining website traffic is perhaps the most pertinent and difficult element to success. Great products and strategic prices are useless if no one is seeing them, so we want to help you close the deal, every time. Before we jump into it, however, there are&#8230;<\/p>\n","protected":false},"author":264,"featured_media":2828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[47,255],"class_list":["post-2818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rates","tag-conversion","tag-ecommerce"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/bounce-rate.png","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/264"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=2818"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/2828"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=2818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=2818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=2818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}