{"id":2870,"date":"2016-06-20T08:00:52","date_gmt":"2016-06-20T15:00:52","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=2870"},"modified":"2016-06-16T09:25:30","modified_gmt":"2016-06-16T16:25:30","slug":"why-is-seo-a-good-investment","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/why-is-seo-a-good-investment\/","title":{"rendered":"Why is SEO a good investment?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2874\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/06\/seo.png\" alt=\"seo\" width=\"600\" height=\"356\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/06\/seo.png 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/06\/seo-300x178.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Search Engine Optimization (SEO), is a set of rules that can be followed by website owners to help improve their rankings in search engines like Google. It<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">s essentially about making your website easy for both users and search engine robots to understand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is a great way of making websites easier to navigate to improve user experience and usability. One survey found SEO accounted for around <\/span><a href=\"https:\/\/blog.kissmetrics.com\/8-important-ecommerce-stats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">30% of ecommerce site traffic<\/span><\/a><span style=\"font-weight: 400;\">, emphasizing why it is an essential tool for marketing. But why else it is important?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-seo-a-good-investment\/#It_makes_your_business_more_credible\" >It makes your business more credible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-seo-a-good-investment\/#Consumers_come_to_you\" >Consumers come to you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-seo-a-good-investment\/#Can_put_you_ahead_of_competition\" >Can put you ahead of competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-seo-a-good-investment\/#Gives_you_an_insight_into_your_consumers\" >Gives you an insight into your consumers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-is-seo-a-good-investment\/#SEO_depends_on_other_facts\" >SEO depends on other facts<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"It_makes_your_business_more_credible\"><\/span><b>It makes your business more credible<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When consumers type a query into the search bar and hit enter, Google scans its index and shows the most relevant results. If you have good SEO, you will appear higher in search engines, which gives you good visibility among consumers and makes you more credible in their eyes. The majority of search engines users will choose one of the top 5 suggestions in the results page.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consumers_come_to_you\"><\/span><b>Consumers come to you<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO is an inbound marketing strategy. You don<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">t have to convince consumers they need to buy from you &#8211; you just have to convince them that you are the right business for them. With SEO, half the battle is won before it even starts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_put_you_ahead_of_competition\"><\/span><b>Can put you ahead of competition<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If another website is selling the same product or service as you, but you appear at the top of Google<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">s results, nine times out of ten, the consumer will click on your website first. In turn, this will give you more consumers and therefore more sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gives_you_an_insight_into_your_consumers\"><\/span><b>Gives you an insight into your consumers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can track SEO using Google Analytics. The data gives you an insight into who your consumers are, where they are from and how they browse. By having this data, your business can make better decisions around your business strategy.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_depends_on_other_facts\"><\/span><b>SEO depends on other facts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">s important to remember that SEO depends on many other factors including HTML structure, keyword usage and links. However, the most important success factor for a website is still good content. SEO cannot help you if you don<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">t have good content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.numinix.com\/services\/general-services\/seo-audit-sv-1120\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2820\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/seo_audit_cta.jpg\" alt=\"seo_audit_cta\" width=\"796\" height=\"300\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/seo_audit_cta.jpg 796w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/seo_audit_cta-300x113.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/seo_audit_cta-768x289.jpg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/05\/seo_audit_cta-624x235.jpg 624w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO), is a set of rules that can be followed by website owners to help improve their rankings in search engines like Google. It\u2019s essentially about making your website easy for both users and search engine robots to understand. SEO is a great way of making websites easier to navigate to improve&#8230;<\/p>\n","protected":false},"author":265,"featured_media":2874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[301,255,34],"class_list":["post-2870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-content-marketing","tag-ecommerce","tag-seo"],"modified_by":"Luiza Libardi","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/06\/seo.png","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=2870"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/2874"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=2870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=2870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=2870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}