{"id":2923,"date":"2016-08-15T08:00:01","date_gmt":"2016-08-15T15:00:01","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=2923"},"modified":"2023-05-01T20:33:03","modified_gmt":"2023-05-02T03:33:03","slug":"how-to-customize-your-ecommerce-stores-emails","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-to-customize-your-ecommerce-stores-emails\/","title":{"rendered":"How to Customize Your E-Commerce Store’s Emails"},"content":{"rendered":"

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Emails are powerful marketing tools because they are very personal. Every email sent to a potential or current customer lands directly in his pocket. Each message sent by your store can be considered a marketing piece. Even your store’s automatic emails, such as order confirmations, account creation or password reminders, can work to encourage customer loyalty and repeat business.<\/span><\/p>\n

The design and content of your emails plays an important part in building loyalty, trust and brand awareness. Crafting your company’s messages clearly and having a design that is consistent with your brand will go a long way. If you plan to create your email designs and content yourself, we recommend having a look at this <\/span>email design guide<\/span><\/a> from Mailchimp before tackling your store’s emails. Check our new MailChimp Plugin for Zencart<\/a>.<\/span><\/p>\n

Once you have decided on the changes to be made to your store’s emails, you can start editing them. Luckily for us store managers, most e-commerce systems allow email content customization and even layout redesigns if you are familiar with HTML and CSS. Let us show you how to navigate the Zen Cart, WooCommerce, OpenCart, Magento and Shopify platforms to tackle your store\u2019s emails.<\/span><\/p>\n

Customizing Zen Cart emails<\/b><\/p>\n

The first step to customizing Zen Cart emails is to change the admin email settings to allow HTML emails. Here is how:<\/span><\/p>\n