{"id":2940,"date":"2016-08-29T08:00:45","date_gmt":"2016-08-29T15:00:45","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=2940"},"modified":"2019-10-31T16:36:53","modified_gmt":"2019-10-31T23:36:53","slug":"why-a-good-logo-is-essential-for-your-business","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/why-a-good-logo-is-essential-for-your-business\/","title":{"rendered":"Why a Good Logo Is Essential for Your Business"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/image00-copy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2951\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/image00-copy.jpg\" alt=\"image00 copy\" width=\"600\" height=\"399\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/image00-copy.jpg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/image00-copy-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A logo is the face of a business and therefore its most powerful marketing tool. It is critical for the success of a company, especially when you\u2019re competing for consumer business as an e-commerce store. Here are a few reasons a good logo is essential for your business.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-a-good-logo-is-essential-for-your-business\/#It_is_how_you_are_recognised\" >It is how you are recognised<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-a-good-logo-is-essential-for-your-business\/#Great_logos_make_great_first_impressions\" >Great logos make great first impressions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-a-good-logo-is-essential-for-your-business\/#You_will_stand_out_from_competition\" >You will stand out from competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-a-good-logo-is-essential-for-your-business\/#A_good_logo_appeals_to_the_demographic_you_are_reaching\" >A good logo appeals to the demographic you are reaching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-a-good-logo-is-essential-for-your-business\/#Check_out_our_Logo_Design_service_which_includes_15_hours_of_consultation_design_and_delivery_of_a_professional_logo_ready_to_use_on_your_website_or_print_material\" >Check out our Logo Design service, which includes 15 hours of consultation, design and delivery of a professional logo ready to use on your website or print material.<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"It_is_how_you_are_recognised\"><\/span><b>It is how you are recognised<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your logo is a chief visual component of your overall brand identity. It reflects what your business is all about, your values and principles. Although many logos include the name of the company alongside an image, the best logos are recognized by their design alone, (think Apple and Starbucks).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Great_logos_make_great_first_impressions\"><\/span><b>Great logos make great first impressions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A good logo should be unique and comprehensible, as well as conveying information about your company and allowing your customers to identify with your core brand. If the colour and style of your logo sticks in the mind of a consumer, they are more likely to remember your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A logo that is simple and doesn\u2019t require consumers to decipher complex elements within the design is preferable. It should also be timeless to avoid the need to resign as trends change.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_will_stand_out_from_competition\"><\/span><b>You will stand out from competition <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Put yourself in the mind of a consumer. Are you more likely to buy from a company with an eye-catching logo, or one that is plain and slightly dull? A well-designed logo gives the impression of a well-established business, whereas a substandard logo is likely to turn away potential customers.<\/p>\n<p><span style=\"font-weight: 400;\">This infographic outlines the<\/span><a href=\"http:\/\/brandongaille.com\/the-psychology-logo-color-and-font-style\/?utm_content=bufferdd3fc&amp;utm_medium=social&amp;utm_source=pinterest.com&amp;utm_campaign=buffer\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">psychology behind logo colour and font style<\/span><\/a><span style=\"font-weight: 400;\">, for example, a black logo denotes a powerful and luxurious brand, whereas a pink logo is more associated with romance and femininity. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_good_logo_appeals_to_the_demographic_you_are_reaching\"><\/span><b>A good logo appeals to the demographic you are reaching<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A brand that is easily recognizable is a successful brand, so however you choose to design your logo, make sure it speaks to the people you want to see it. Research your target market, e.g. their age range, sex, gender and income. Once you know everything you can about who you are selling to, you can better design a logo that appeals to that group.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_out_our_Logo_Design_service_which_includes_15_hours_of_consultation_design_and_delivery_of_a_professional_logo_ready_to_use_on_your_website_or_print_material\"><\/span><span style=\"font-weight: 400;\">Check out our<\/span><a href=\"https:\/\/www.numinix.com\/services\/general-services\/logo-design-sv-780\"> <span style=\"font-weight: 400;\">Logo Design service<\/span><\/a><span style=\"font-weight: 400;\">, which includes 15 hours of consultation, design and delivery of a professional logo ready to use on your website or print material. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A logo is the face of a business and therefore its most powerful marketing tool. It is critical for the success of a company, especially when you\u2019re competing for consumer business as an e-commerce store. Here are a few reasons a good logo is essential for your business. It is how you are recognised Your&#8230;<\/p>\n","protected":false},"author":265,"featured_media":2951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,586],"tags":[18,255,550,625],"class_list":["post-2940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-design","category-web-development","tag-design","tag-ecommerce","tag-ecommerce-web-design","tag-logo"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/image00-copy.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=2940"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/2951"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=2940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=2940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=2940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}