{"id":2962,"date":"2016-09-12T08:00:27","date_gmt":"2016-09-12T15:00:27","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=2962"},"modified":"2026-03-23T20:50:32","modified_gmt":"2026-03-24T03:50:32","slug":"4-types-of-social-media-content-to-start-creating","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/4-types-of-social-media-content-to-start-creating\/","title":{"rendered":"4 types of social media content to start creating"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/Instagram.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2963\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/Instagram.jpg\" alt=\"Instagram\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/Instagram.jpg 890w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/Instagram-300x200.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/Instagram-768x512.jpg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/Instagram-624x416.jpg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s one thing being an active poster on social media in order to expose your brand, but with virtually all growing companies following suit, you\u2019re going to really have to stand out if you want to gain a larger following.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-types-of-social-media-content-to-start-creating\/#Snapchat_or_Instagram_stories\" >Snapchat or Instagram stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-types-of-social-media-content-to-start-creating\/#Infographics\" >Infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-types-of-social-media-content-to-start-creating\/#Facebook_Live_videos\" >Facebook Live videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-types-of-social-media-content-to-start-creating\/#User-generated_content\" >User-generated content<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Snapchat_or_Instagram_stories\"><\/span><b>Snapchat or Instagram stories<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your company are not already using Snapchat, take a look at this<\/span><a href=\"http:\/\/mediakix.com\/wp-content\/uploads\/2016\/06\/Snapchat-Demographics-Statistics-Trends-Marketing-Advertising1.png\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">infographic<\/span><\/a><span style=\"font-weight: 400;\"> and you may reconsider. Statistics show that 57 million Americans use Snapchat, and 50% of those people use the platform every day, making it compelling for any brand. However,<\/span><a href=\"http:\/\/www.adweek.com\/news\/technology\/9-data-points-show-how-marketers-are-using-snapchat-171964\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">research by L2<\/span><\/a><span style=\"font-weight: 400;\"> shows that only 40% of B2C businesses have accounts, compared to 93% for Instagram. This may have been a factor for Instagram\u2019s choice to also introduce a<\/span><a href=\"http:\/\/blog.instagram.com\/post\/148348940287\/160802-stories\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">stories feature<\/span><\/a><span style=\"font-weight: 400;\">. Whichever platform you choose, it\u2019s a great marketing opportunity to invite your audience behind the scenes of your company. Shopify (@shopify) uses a range of Snapchat features to make their stories stand out. Their tips are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating title cards for longer Snapchat stories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doing Snapchat takeovers with celebrities or partners<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using shortened URLs for links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding music over your snaps<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Infographics\"><\/span><b>Infographics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Adding pictures to text makes your message<\/span><a href=\"https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/07\/620x5190xbrain-infographics.jpg-620x5190.png.pagespeed.ic_.ygQ34P6KkQ@2x.png\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">25% more comprehensible<\/span><\/a><span style=\"font-weight: 400;\">, in addition to being easy to digest and more engaging. If you don\u2019t have a designer to create infographics for you, it\u2019s easy to create your own using tools such as<\/span><a href=\"https:\/\/www.canva.com\/create\/infographics\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"https:\/\/piktochart.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Piktochart<\/span><\/a><span style=\"font-weight: 400;\">. Check out these tips from the experts about<\/span><a href=\"https:\/\/www.easel.ly\/blog\/top-tips-from-experts-on-what-makes-a-great-infographic\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">what makes a good infographic<\/span><\/a><span style=\"font-weight: 400;\">. And if you really want your content to stand out, you can create animated infographics.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Live_videos\"><\/span><b>Facebook Live videos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although a fairly new feature on the social media platform with over 1.71 billion monthly active users, it is fast becoming more popular and one of the best ways to form real connections with your audience, and according to Facebook, people spend 3x longer on real-time video. Facebook Live videos have the added advantage of automatically being pushed higher in users\u2019 newsfeeds.<\/span><a href=\"https:\/\/www.facebook.com\/benefitcosmeticscanada\/?brand_redir=48879913147\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Benefit Cosmetics<\/span><\/a><span style=\"font-weight: 400;\"> are an example of a company using Live videos to promote their brand, posting live-streams every Thursday as an opportunity for users to have their beauty questions answered.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"User-generated_content\"><\/span><b>User-generated content <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A great way to increase engagement on social media is to post content from your followers. This not only encourages people to upload shots and tag your company, it also gives your posts variety. Roughly a third of<\/span><a href=\"https:\/\/www.instagram.com\/starbucks\/?hl=en\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Starbucks\u2019 Instagram uploads<\/span><\/a><span style=\"font-weight: 400;\"> are regrams from customers\u2019 accounts. Numerous companies also run competitions, whereby they ask customers to post a photo of something specific in order to enter.<\/span><\/p>\n<p><strong>Interested in our<a href=\"https:\/\/www.numinix.ca\/social-media-marketing-957\" target=\"_blank\" rel=\"noopener\"> Social Media Management service<\/a>? Find out more on our website.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s one thing being an active poster on social media in order to expose your brand, but with virtually all growing companies following suit, you\u2019re going to really have to stand out if you want to gain a larger following. Snapchat or Instagram stories If your company are not already using Snapchat, take a look&#8230;<\/p>\n","protected":false},"author":265,"featured_media":2963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[500,254,148,434],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","tag-ecommerce-social-media","tag-social-media","tag-social-media-marketing","tag-social-media-strategies"],"modified_by":"Nurul Afsar","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/Instagram.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=2962"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/2963"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=2962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=2962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=2962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}