{"id":2966,"date":"2016-09-19T08:00:11","date_gmt":"2016-09-19T15:00:11","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=2966"},"modified":"2016-08-30T15:12:43","modified_gmt":"2016-08-30T22:12:43","slug":"the-benefits-of-having-a-faq-page","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/the-benefits-of-having-a-faq-page\/","title":{"rendered":"The Benefits of Having a FAQ Page"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/AdobeStock_89534322.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2967\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/AdobeStock_89534322.jpeg\" alt=\"Hand with marker writing the word Frequently Asked Questions\" width=\"600\" height=\"367\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/AdobeStock_89534322.jpeg 5344w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/AdobeStock_89534322-300x183.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/AdobeStock_89534322-768x470.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/AdobeStock_89534322-1024x626.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/AdobeStock_89534322-624x381.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>The Frequently Asked Questions (FAQ) section of your website is the go-to destination for finding answers to specific questions about a particular product or service.<\/p>\n<p><span style=\"font-weight: 400;\">It should be the first place a customer visits before deciding to contact your company directly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This page not only makes the purchasing process easier and quicker for the customer, but it also removes obstacles for the seller too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are just some of the benefits to including a FAQ page on your site.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relieves some of the burden on customer support<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps customers to avoid purchasing anxieties by answering their questions before they have to ask them<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improves Search Engine Optimization (SEO)*<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*You might be wondering how having a FAQ page helps your SEO. Although a lot of sites simply answer their FAQs in a question\/answer list form, by hyperlinking each question to its own page, you can make your site even more search-friendly and better in the eyes of Google. Even if a customer isn\u2019t on your site to begin with, if they are searching Google for an answer to a specific question that you have provided, your site is more likely to get found. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When thinking about which FAQ to include and how you might answer them, these pointers might come in useful:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write your questions from your customer\u2019s perpective, e.g. \u2018How do I&#8230;\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images and screenshots often explain an answer better than words<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">End an answer with a call to action, which links to other pages on your site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always frame the answer positively \u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Used strategically, your FAQ can add a lot of value in different ways. For more information on how we can help you to improve your website,<a href=\"https:\/\/www.numinix.com\/custom_quote.html\"> request a quote today.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Frequently Asked Questions (FAQ) section of your website is the go-to destination for finding answers to specific questions about a particular product or service. It should be the first place a customer visits before deciding to contact your company directly. This page not only makes the purchasing process easier and quicker for the customer,&#8230;<\/p>\n","protected":false},"author":265,"featured_media":2967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,5,586],"tags":[311,642,34],"class_list":["post-2966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-usability","category-web-development","tag-customer-service","tag-search-engine-optimization","tag-seo"],"modified_by":"Emma Gibbins","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/08\/AdobeStock_89534322.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=2966"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/2966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/2967"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=2966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=2966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=2966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}