{"id":3000,"date":"2016-10-24T08:00:04","date_gmt":"2016-10-24T15:00:04","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3000"},"modified":"2016-10-07T11:03:29","modified_gmt":"2016-10-07T18:03:29","slug":"how-to-use-instagram-stories-to-promote-your-brand","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-to-use-instagram-stories-to-promote-your-brand\/","title":{"rendered":"How to use Instagram stories to promote your brand"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/10\/AdobeStock_118571604.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3001\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/10\/AdobeStock_118571604.jpeg\" alt=\"phone in the hands of women on the show in style instagram\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/10\/AdobeStock_118571604.jpeg 5760w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/10\/AdobeStock_118571604-300x200.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/10\/AdobeStock_118571604-768x512.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/10\/AdobeStock_118571604-1024x683.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/10\/AdobeStock_118571604-624x416.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instagram recently stirred up competition in the social media world with the announcement of their new Instagram Stories feature. Just like Snapchat stories, this feature allows users to post photos and videos that vanish after 24 hours. As well as offering additional exposure to your audience, and another way to connect, they are also a great way to help grow your brand. Here are five ways to use Instagram stories to promote your brand.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-use-instagram-stories-to-promote-your-brand\/#Behind-the-scenes_content\" >Behind-the-scenes content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-use-instagram-stories-to-promote-your-brand\/#Share_exclusive_content\" >Share exclusive content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-use-instagram-stories-to-promote-your-brand\/#Takeovers\" >Takeovers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-use-instagram-stories-to-promote-your-brand\/#Build_anticipation\" >Build anticipation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-use-instagram-stories-to-promote-your-brand\/#Answer_questions\" >Answer questions<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Behind-the-scenes_content\"><\/span><b>Behind-the-scenes content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With so many Instagram photos being carefully positioned and captioned, using Instagram Stories is a great way to add some authenticity to your brand\u2019s feed. This feature can be used to give your audience behind-the-scenes access and take them on a journey. Since e-commerce stores often do not have a store for customers to visit, Instagram Stories will show them the secrets behind the brand, and gives the brand another dimension. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Share_exclusive_content\"><\/span><b>Share exclusive content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since Instagram Stories are only live for 24-hours and visible to those who engage with your brand, make sure you\u2019re rewarding them with interesting and exclusive content. You can make followers feel special by sharing updates no one gets to see, for example, a 24-hour discount code for your e-commerce store, or an exclusive peek at your new product range.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Takeovers\"><\/span><b>Takeovers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A takeover is essentially a collaboration where another user appears on your stories and vice versa. Takeovers are not only a great opportunity to enlist the help of someone who can bring value to your audience, but for the person doing the takeover, there\u2019s also a high endorsement value. By appearing on another person\u2019s stories, you can expose your brand to your a new group of followers and access new demographics. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_anticipation\"><\/span><b>Build anticipation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram Stories are also a great way to get your audience excited about an upcoming event, such as the launch of a new product, a new event or a special appearance. Rather than clogging up your followers\u2019 feeds with \u2018coming soon\u2019 posts, you can give them tiny snippets and build buzz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Answer_questions\"><\/span><b>Answer questions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram Stories are not only a great way for you to share your news, they\u2019re a great platform for two-way communication as well. You might decide to post a story asking followers to comment with their questions, and another story with the answers to some of those questions. You\u2019ll find followers are far more responsive when you post engaging videos, and more likely to ask questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested in our <\/span><a href=\"https:\/\/www.numinix.com\/services\/general-services\/social-media-management-s-957\"><span style=\"font-weight: 400;\">Social Media Management service<\/span><\/a><span style=\"font-weight: 400;\">? Find out more on our website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram recently stirred up competition in the social media world with the announcement of their new Instagram Stories feature. Just like Snapchat stories, this feature allows users to post photos and videos that vanish after 24 hours. As well as offering additional exposure to your audience, and another way to connect, they are also a&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,586],"tags":[658,254,659],"class_list":["post-3000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-web-development","tag-instagram-stories","tag-social-media","tag-social-media-management"],"modified_by":"Emma Gibbins","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/10\/AdobeStock_118571604.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3000"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3001"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}