{"id":3049,"date":"2016-12-05T08:00:34","date_gmt":"2016-12-05T15:00:34","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3049"},"modified":"2016-12-02T20:24:17","modified_gmt":"2016-12-03T03:24:17","slug":"4-steps-to-build-your-e-commerce-website-globally","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/4-steps-to-build-your-e-commerce-website-globally\/","title":{"rendered":"4 steps to build your e-commerce website globally"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_57625123.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3050\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_57625123.jpeg\" alt=\"Online shopping concept man selecting shopping cart\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_57625123.jpeg 4368w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_57625123-300x200.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_57625123-768x512.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_57625123-1024x683.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_57625123-624x416.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With e-commerce becoming increasingly popular as a sales outlet, opportunities to sell products on a global scale are also increasing, particularly in North America,<\/span><a href=\"https:\/\/www.emarketer.com\/Article\/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year\/1014369\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">with e-commerce sales expected to reach $423.34 billion in 2016<\/span><\/a><span style=\"font-weight: 400;\">, a rise of 15.6%. However, launching overseas is not easy. We will outline some of the main steps involved to launch your e-commerce website globally. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-steps-to-build-your-e-commerce-website-globally\/#Localize_your_product\" >Localize your product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-steps-to-build-your-e-commerce-website-globally\/#Localize_your_website\" >Localize your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-steps-to-build-your-e-commerce-website-globally\/#Assess_supply_and_demand\" >Assess supply and demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-steps-to-build-your-e-commerce-website-globally\/#Set_prices_accordingly\" >Set prices accordingly<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Localize_your_product\"><\/span><b>Localize your product<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re going to launch a particular product in more than one country, it\u2019s important to make sure you adapt that product to suit local preferences and cultural differences. KFC made Chinese consumers a bit apprehensive when &#8220;finger licking good&#8221; was translated as &#8220;eat your fingers off.\u201d This is an example of a well-known business failing to bring an existing product to a new market. Some companies go the extra mile to localize products by changing flavors or appearances to suit local preferences. Chocolate company, KitKat, for example, created a green tea chocolate bar specifically for Japanese customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Localize_your_website\"><\/span><b>Localize your website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Independent research firm,<\/span><a href=\"https:\/\/www.commonsenseadvisory.com\/Default.aspx?Contenttype=ArticleDet&amp;tabID=64&amp;moduleId=392&amp;Aid=21500\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Common Sense Advisory conducted a survey in 2014<\/span><\/a><span style=\"font-weight: 400;\">, which found that 87 percent of consumers who can\u2019t read English won\u2019t purchase products or services from an English-language website. 60% of global customers also said they rarely buy on English-language sites. So it\u2019s vital that if you\u2019re branching out to non-English-speaking countries, that you translate all content. And that doesn\u2019t mean relying on Google Translate. To ensure content appeals to international consumers in terms of language, style, tone, shopping habits and terminology, you should recruit a local team or professional translator.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Assess_supply_and_demand\"><\/span><b>Assess supply and demand<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In order to know what to sell in a new market, you need a good understanding of the demand in that particular market. Conducting a regional analysis around local competitors, product demand, pricing and consumer behavior will give you a better idea of the size of the market that exists, the supply-and-demand dynamic for your product and the price at which it can be sold.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_prices_accordingly\"><\/span><b>Set prices accordingly<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned in our previous point, after conducting a regional analysis of a new market, you can get a better idea of how to price your products accordingly. Many factors contribute to local pricing in global markets, including the cost to manufacture the product, your competitors\u2019 pricing in that market, fluctuations in foreign currencies, and even the preferred payment method of that country. For example, according to<\/span><a href=\"https:\/\/ontraport.com\/blog\/better-business\/ecommerce-abroad-how-your-small-business-can-stake-a-claim-in-an-international-market\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Ontraport<\/span><\/a><span style=\"font-weight: 400;\">, 50% of Germans prefer paying with bank transfers, while many Chinese customers favor the international payment platform Alipay.<\/span><\/p>\n<p><b>Need help globalizing your e-commerce store?<\/b><a href=\"https:\/\/www.numinix.com\/custom_quote.html\"> <b>Contact us today and request a quote<\/b><\/a><b>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With e-commerce becoming increasingly popular as a sales outlet, opportunities to sell products on a global scale are also increasing, particularly in North America, with e-commerce sales expected to reach $423.34 billion in 2016, a rise of 15.6%. However, launching overseas is not easy. We will outline some of the main steps involved to launch&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,29,586],"tags":[255,257,667,668,669],"class_list":["post-3049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-search-engine-optimization","category-web-development","tag-ecommerce","tag-ecommerce-business","tag-globalization","tag-localization","tag-product-range"],"modified_by":"Emma Gibbins","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_57625123.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3049"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3050"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}