{"id":3055,"date":"2016-12-12T08:00:29","date_gmt":"2016-12-12T15:00:29","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3055"},"modified":"2016-12-06T15:31:25","modified_gmt":"2016-12-06T22:31:25","slug":"the-importance-of-offline-marketing-for-an-ecommerce-website","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/the-importance-of-offline-marketing-for-an-ecommerce-website\/","title":{"rendered":"The importance of offline marketing for an ecommerce website"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/pexels-photo-26549.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3056\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/pexels-photo-26549.jpg\" alt=\"pexels-photo-26549\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/pexels-photo-26549.jpg 7360w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/pexels-photo-26549-300x200.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/pexels-photo-26549-768x513.jpg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/pexels-photo-26549-1024x683.jpg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/pexels-photo-26549-624x416.jpg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Although the prospect of offline marketing may seem pointless for online businesses, a study found that 40% of online shoppers are influenced by an offline marketing channel. So what can you do as an e-commerce business to market your products offline?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-importance-of-offline-marketing-for-an-ecommerce-website\/#Organize_a_launch_event\" >Organize a launch event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-importance-of-offline-marketing-for-an-ecommerce-website\/#Set_up_your_own_pop-up_store\" >Set up your own pop-up store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-importance-of-offline-marketing-for-an-ecommerce-website\/#Dont_underestimate_the_importance_of_print\" >Don\u2019t underestimate the importance of print<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-importance-of-offline-marketing-for-an-ecommerce-website\/#Drop_business_cards\" >Drop business cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-importance-of-offline-marketing-for-an-ecommerce-website\/#Donate_gift_certificates_or_products_as_contest_prizes\" >Donate gift certificates or products as contest prizes<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Organize_a_launch_event\"><\/span><b>Organize a launch event<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you are a completely new business, or simply have a new line or product range, marking the launch with an event can do wonders to promote your ecommerce business. Not only is it great media coverage &#8211; it\u2019s also a chance for you to showcase what your brand is all about. A lot of businesses also hold charity events, which show customers your site is more than just about making money.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_up_your_own_pop-up_store\"><\/span><b>Set up your own pop-up store<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One trend becoming increasingly popular, particularly among online businesses, is setting up pop-up stores, i.e. stores that exist at a certain location for a limited time period. The pop-up industry has grown to approximately $10 billion in sales, according to<\/span><a href=\"https:\/\/www.popuprepublic.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">PopUp Republic<\/span><\/a><span style=\"font-weight: 400;\">. Although it can be costly, if done properly, it\u2019s a great way to promote your brand and give your customers a chance to touch and see your products up close. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_underestimate_the_importance_of_print\"><\/span><b>Don\u2019t underestimate the importance of print<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just because your business is online, it doesn\u2019t mean all your marketing needs to be too. Featuring your products in a catalogue is still a great way to sell to customers. Whether you send out your own mail-order catalogue, or supply larger stores with a stock for their customers to pick up free of charge, people are still very much intrigued by a beautifully designed physical catalogue. Print media hasn\u2019t died out just yet!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Drop_business_cards\"><\/span><b>Drop business cards<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This offline marketing strategy is extremely underestimated, and underutilised. Yes, you should share your business card when you meet someone new, but there\u2019s also nothing stopping you from dropping them everywhere. You can leave them in obvious places, like public bulletin boards, in books related to your business at the library, or even with your tip at a restaurant! Think creatively.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Donate_gift_certificates_or_products_as_contest_prizes\"><\/span><b>Donate gift certificates or products as contest prizes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you happen to hear about a charity event offering prizes, or even a high school holding a silent auction (depending on your customer base and product range), donating your products or gift certificates is a simple, yet effective way to establish a personal connection with the public, while at the same time, participating in a good cause.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although the prospect of offline marketing may seem pointless for online businesses, a study found that 40% of online shoppers are influenced by an offline marketing channel. So what can you do as an e-commerce business to market your products offline? Organize a launch event Whether you are a completely new business, or simply have&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,586],"tags":[255,258,305,671,670],"class_list":["post-3055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-web-development","tag-ecommerce","tag-ecommerce-store","tag-marketing-strategies-2","tag-marketing-techniques","tag-offline-marketing"],"modified_by":"Emma Gibbins","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/pexels-photo-26549.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3055"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3056"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}