{"id":3066,"date":"2016-12-19T08:00:17","date_gmt":"2016-12-19T15:00:17","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3066"},"modified":"2016-12-09T12:27:32","modified_gmt":"2016-12-09T19:27:32","slug":"instagram-changes-could-benefit-e-commerce-businesses","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/instagram-changes-could-benefit-e-commerce-businesses\/","title":{"rendered":"Instagram changes could benefit e-commerce businesses"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_93702568.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3067\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_93702568.jpeg\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_93702568.jpeg 7360w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_93702568-300x200.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_93702568-768x513.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_93702568-1024x683.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_93702568-624x416.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, brands have to include \u2018check link in bio\u2019 in their photo\u2019s caption, and although advertisers using Instagram have the option to include a \u2018buy button\u2019, clicking on this button will send users out of the app to make purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we mentioned in our<\/span><a href=\"https:\/\/www.numinix.com\/wordpress\/2016\/11\/28\/what-does-googles-mobile-first-index-mean-for-e-commerce-businesses\/\"> <span style=\"font-weight: 400;\">previous blog post<\/span><\/a><span style=\"font-weight: 400;\">, four out of five smartphone owners used their phone to shop in 2015, so the need for social media channels to make mobile shopping easier is increasingly urgent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With new developments, the aim is for Instagram to soon allow customers to shop for products directly in the app, making it far more convenient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once Instagram has showcased the new feature using 20 retail brands for iOS users in the US, they will then decide whether to open this feature to all users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it goes ahead, this new feature will be hugely beneficial for all brands across the world, and is likely to cut down on customer inquiries, because customers will be able to better locate product information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information on how to make your ecommerce site more mobile-responsive,<\/span><a href=\"https:\/\/www.numinix.com\/custom_quote.html\"> <span style=\"font-weight: 400;\">contact us and request a quote<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. Typically, brands have to include \u2018check link in bio\u2019 in their photo\u2019s caption, and although advertisers using Instagram have the option to include a \u2018buy button\u2019, clicking on this&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,586],"tags":[255,257,258,675,254,148],"class_list":["post-3066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-numinix-news","category-web-development","tag-ecommerce","tag-ecommerce-business","tag-ecommerce-store","tag-instagram","tag-social-media","tag-social-media-marketing"],"modified_by":"Emma Gibbins","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_93702568.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3066"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3067"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}