{"id":3070,"date":"2016-12-26T08:00:56","date_gmt":"2016-12-26T15:00:56","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3070"},"modified":"2016-12-13T17:58:19","modified_gmt":"2016-12-14T00:58:19","slug":"4-e-commerce-content-marketing-trends-for-2017","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/4-e-commerce-content-marketing-trends-for-2017\/","title":{"rendered":"4 E-commerce Content Marketing Trends for 2017"},"content":{"rendered":"<p><b><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_84316674.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3071\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_84316674.jpeg\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_84316674.jpeg 5500w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_84316674-300x200.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_84316674-768x512.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_84316674-1024x683.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_84316674-624x416.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing is the process of creating and promoting content, including blog posts, articles and videos, with the aim of attracting new customers and retaining existing customers. With the e-commerce industry becoming increasingly competitive, the need to provide your customers with a great experience, from browsing to purchasing, is now almost as important as the quality of products and their pricing. Here are 4 content marketing trends you can expect to see in the New Year.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-e-commerce-content-marketing-trends-for-2017\/#A_focus_on_mobile_formats\" >A focus on mobile formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-e-commerce-content-marketing-trends-for-2017\/#Introducing_Artificial_Intelligence\" >Introducing Artificial Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-e-commerce-content-marketing-trends-for-2017\/#An_increase_in_video_content\" >An increase in video content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-e-commerce-content-marketing-trends-for-2017\/#Virtual_Reality_technology\" >Virtual Reality technology<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"A_focus_on_mobile_formats\"><\/span><b>A focus on mobile formats<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We keep talking about the<\/span><a href=\"https:\/\/www.numinix.com\/wordpress\/2016\/11\/28\/what-does-googles-mobile-first-index-mean-for-e-commerce-businesses\/\"> <span style=\"font-weight: 400;\">increasing importance of mobile-responsive sites<\/span><\/a><span style=\"font-weight: 400;\"> for e-commerce businesses, and in 2017, it\u2019s likely that even more shoppers will be browsing on their mobile devices. Make an effort to focus on producing mobile-friendly content &#8211; whether that means changing the format of existing content, or creating mobile apps, for example.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Introducing_Artificial_Intelligence\"><\/span><b>Introducing Artificial Intelligence<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we talked about in a<\/span><a href=\"https:\/\/www.numinix.com\/wordpress\/2016\/11\/21\/what-does-artificial-intelligence-mean-for-future-of-ecommerce\/\"> <span style=\"font-weight: 400;\">previous post<\/span><\/a><span style=\"font-weight: 400;\">, Artificial Intelligence (AI) may be the key to helping e-commerce businesses stand out from competition. Content marketers may begin to experiment with automated translation, personalized content experiences and even writing content for you.<\/span><a href=\"http:\/\/www.gartner.com\/smarterwithgartner\/gartner-predicts-our-digital-future\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\"> estimated that 20% of business content will be authored by machines by 2018. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"An_increase_in_video_content\"><\/span><b>An increase in video content <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s not exactly news that millennials in particular have a strong preference for digital video over traditional television, with the rise of YouTube and TV and movie streaming services like Netflix, Hulu and Amazon Prime. Since an increasing number of people are watching videos on the internet, expect to see content marketers producing more video content in 2017. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Virtual_Reality_technology\"><\/span><b>Virtual Reality technology<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s been more talk that Virtual Reality (VR) might take off in 2017. Companies like<\/span><a href=\"https:\/\/www.jauntvr.com\/title\/TheNorthFace-extended.v11\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">The North Face<\/span><\/a><span style=\"font-weight: 400;\"> have started using VR to showcase their products. Although expensive, and perhaps slightly out of reach of small and medium-sized businesses for now, once the technology becomes cheaper, we will no doubt see it proliferate.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is the process of creating and promoting content, including blog posts, articles and videos, with the aim of attracting new customers and retaining existing customers. With the e-commerce industry becoming increasingly competitive, the need to provide your customers with a great experience, from browsing to purchasing, is now almost as important as the&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,586],"tags":[301,17,672,676],"class_list":["post-3070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-web-development","tag-content-marketing","tag-marketing","tag-technology","tag-virtual-reality"],"modified_by":"Emma Gibbins","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_84316674.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3070"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3071"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}