{"id":3074,"date":"2017-01-16T08:00:27","date_gmt":"2017-01-16T15:00:27","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3074"},"modified":"2023-02-02T13:44:34","modified_gmt":"2023-02-02T20:44:34","slug":"four-ecommerce-success-stories-you-can-learn-from","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/four-ecommerce-success-stories-you-can-learn-from\/","title":{"rendered":"Four e-commerce success stories you can learn from"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_103422555.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3075\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_103422555.jpeg\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_103422555.jpeg 5472w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_103422555-300x200.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_103422555-768x512.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_103422555-1024x683.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_103422555-624x416.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s no secret that the e-commerce industry is booming right now, and in order to stay ahead of competition, e-commerce businesses need to be fast-thinking and innovative. Have a read of what these four e-commerce companies did to stand out and grow their businesses, you might just learn a lot from them.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/four-ecommerce-success-stories-you-can-learn-from\/#Hello_Matcha\" >Hello Matcha<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/four-ecommerce-success-stories-you-can-learn-from\/#Threadless\" >Threadless<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/four-ecommerce-success-stories-you-can-learn-from\/#BeardBrand\" >BeardBrand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/four-ecommerce-success-stories-you-can-learn-from\/#Diamond_Candles\" >Diamond Candles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/four-ecommerce-success-stories-you-can-learn-from\/#You_can_see_more_success_stories_here_and_here\" >You can see more success stories here and here.<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Hello_Matcha\"><\/span><b>Hello Matcha<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify\u2019s product team took on the challenge of launching their own product with a limited budget and very strict time frame. Thoroughly researching the e-commerce market, they wanted to launch a product based on consumer trends. They came up with a matcha green tea line, which they called Hello Matcha and generated $922.16 in revenue in just three days.<\/span><a href=\"https:\/\/www.shopify.ca\/blog\/34526469-how-we-built-an-ecommerce-business-from-scratch-and-generated-922-16-in-revenue-in-3-days\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Read more here.<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Threadless\"><\/span><b>Threadless<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On Threadless, people submit their t-shirt designs, the crowd votes, and the best designs get printed. The designers then get a commission on the sales. \u201cWith our company it\u2019s all about trust and honesty,\u201d says co-founder, Jake Nickell. \u201cWe just don\u2019t like the idea of pushing our brand on people who otherwise wouldn\u2019t hear about it.\u201d Allowing the customers to create their own product and coming up with such a unique concept has increased their success as a business.<\/span><a href=\"https:\/\/www.threadless.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Read about them.<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"BeardBrand\"><\/span><b>BeardBrand<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">BeardBrand is an example of an ecommerce business that used storytelling to build their unique brand. They launched \u2018Urban Beardsman\u2019 \u2013 a website dedicated to the urban beardsman and the bearded lifestyle as a way to market their products. This creates a unique experience that incorporates the customer into the brand and led to sales of $120,000 per month in year one.<\/span><a href=\"https:\/\/blog.urbanbeardsman.com\/about-beardbrand-and-urban-beardsman\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Read more here.<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diamond_Candles\"><\/span><b>Diamond Candles<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What made Diamond Candles stand out from the rest was their unique product. Instead of selling customers a standard candle they had seen a hundred times before, they buried rings within the candle wax. Customers began to share photos of their findings on social media and word quickly spread about this unique product. And what\u2019s more, not a dime was spent on advertising.<\/span><a href=\"https:\/\/www.diamondcandles.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Check out their website here.<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_can_see_more_success_stories_here_and_here\"><\/span><b>You can see more success stories <\/b><a href=\"https:\/\/www.shopify.ca\/success-stories\" target=\"_blank\" rel=\"noopener\"><b>here<\/b><\/a><b> and <\/b><a href=\"https:\/\/www.bigcommerce.ca\/showcase\/\" target=\"_blank\" rel=\"noopener\"><b>here<\/b><\/a><b>. <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that the e-commerce industry is booming right now, and in order to stay ahead of competition, e-commerce businesses need to be fast-thinking and innovative. Have a read of what these four e-commerce companies did to stand out and grow their businesses, you might just learn a lot from them. Hello Matcha Shopify\u2019s&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,586],"tags":[255,40,678,677,17],"class_list":["post-3074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-web-development","tag-ecommerce","tag-ecommerce-stores","tag-ecommerce-success","tag-innovation","tag-marketing"],"modified_by":"Nurul Afsar","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2016\/12\/AdobeStock_103422555.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3074"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3075"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}