{"id":3116,"date":"2017-01-30T08:00:41","date_gmt":"2017-01-30T15:00:41","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3116"},"modified":"2017-02-01T20:11:34","modified_gmt":"2017-02-02T03:11:34","slug":"4-ways-technology-is-changing-e-commmerce","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/4-ways-technology-is-changing-e-commmerce\/","title":{"rendered":"4 ways technology is changing e-commerce"},"content":{"rendered":"<p class=\"p1\"><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/01\/AdobeStock_72884317.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3117\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/01\/AdobeStock_72884317.jpeg\" width=\"600\" height=\"451\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/01\/AdobeStock_72884317.jpeg 5505w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/01\/AdobeStock_72884317-300x226.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/01\/AdobeStock_72884317-768x578.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/01\/AdobeStock_72884317-1024x770.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/01\/AdobeStock_72884317-624x469.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s2\">With the expansion of technology has come an increase in tech-savvy customers. People are changing the way they shop &#8211; not only by choosing online over in-store &#8211; but as a result of the access they have to online tools. Thanks to technology, customers are now able to gauge prices, find alternatives, locate stores and receive coupons, all with the click of a button. Technology is revolutionizing the process of business-to-consumer transactions and here\u2019s how.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-ways-technology-is-changing-e-commmerce\/#Small_businesses_are_on_the_rise\" >Small businesses are on the rise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-ways-technology-is-changing-e-commmerce\/#Faster_delivery_and_lower_prices\" >Faster delivery and lower prices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-ways-technology-is-changing-e-commmerce\/#An_increase_in_niche_brands\" >An increase in niche brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/4-ways-technology-is-changing-e-commmerce\/#Mobile_apps_are_changing_consumer_relationships\" >Mobile apps are changing consumer relationships<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Small_businesses_are_on_the_rise\"><\/span><span class=\"s2\"><b>Small businesses are on the rise<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">If you\u2019re considering jumping into the e-commerce market, but being a small business scares you, don\u2019t be put off. Thanks to smartphones and social media platforms, consumers are able to discover new brands all the time, and as a result, new entrepreneurs are able to get their businesses off the ground faster. Peer-to-peer e-commerce sites like Etsy and Shopify are giving huge retailers like Walmart a run for their money.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Faster_delivery_and_lower_prices\"><\/span><span class=\"s2\"><b>Faster delivery and lower prices<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">Sure, it\u2019s nice to walk into a store and physically browse for your purchases, but what gives e-commerce sites the edge is convenience. With an increasing number of sites offering free delivery, same-day delivery and next-day delivery, consumers are spared the hassle of driving down to stores to browse and pick up their products. What\u2019s more, e-commerce giants like Amazon are looking to pave the way for technology in the form of automated vehicles and drones. That may mean delivery drivers are out of a job, but for consumers, this is great news. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"An_increase_in_niche_brands\"><\/span><span class=\"s2\"><b>An increase in niche brands<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">Whereas top brands tend to dominate in-store retail, this is not the case where e-commerce sites are concerned. According to a recent report, the top five selling toothbrushes and breakfast cereals were completely different to those in stores. When consumers have millions of e-commerce sites at the click of their fingertips, their choice goes beyond the top selling brands on offer in supermarkets. As a result, niche brands that may go unnoticed in stores, are receiving more customer interest online.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Mobile_apps_are_changing_consumer_relationships\"><\/span><span class=\"s2\"><b>Mobile apps are changing consumer relationships<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">The existence of e-commerce sites means brands no longer have to wait for consumers to walk into their store. Apps now give retailers the opportunity to connect with consumers everywhere. The presence of a brand\u2019s app on a consumer\u2019s phone is a constant reminder that that brand exists. Promotions that were previously filtered out by spam detectors can now grab a user&#8217;s attention right at his or her home screen.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><b>Thinking of setting up your own e-commerce business? <\/b><a href=\"https:\/\/www.numinix.com\/custom_quote.html\"><span class=\"s1\"><b>Get a quote from Numinix<\/b><\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the expansion of technology has come an increase in tech-savvy customers. People are changing the way they shop &#8211; not only by choosing online over in-store &#8211; but as a result of the access they have to online tools. Thanks to technology, customers are now able to gauge prices, find alternatives, locate stores and&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[586],"tags":[693,695,682,689,683,694,380,672,589],"class_list":["post-3116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development","tag-apps","tag-consumer-relationships","tag-e-commerce","tag-e-commerce-sites","tag-e-commerce-store","tag-mobile-apps","tag-online-shopping","tag-technology","tag-web-development-2"],"modified_by":"Emma Gibbins","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/01\/AdobeStock_72884317.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3116"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3117"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}