{"id":3122,"date":"2017-02-06T08:00:06","date_gmt":"2017-02-06T15:00:06","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3122"},"modified":"2017-02-03T11:57:24","modified_gmt":"2017-02-03T18:57:24","slug":"why-offer-e-commerce-subscriptions","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/why-offer-e-commerce-subscriptions\/","title":{"rendered":"Why offer e-commerce subscriptions?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_82187594.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3123\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_82187594.jpeg\" alt=\"\" width=\"5220\" height=\"3480\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_82187594.jpeg 5220w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_82187594-300x200.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_82187594-768x512.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_82187594-1024x683.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_82187594-624x416.jpeg 624w\" sizes=\"auto, (max-width: 5220px) 100vw, 5220px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In the e-commerce subscription market, finding a distinct segment is vital to success. For this reason, subscription e-commerce businesses often serve particular niches, from beard grooming and shaving, to food allergies and baby products. Subscription e-commerce businesses may offer a service in which they send the customer a different product, or range of products each month, such as<\/span><a href=\"https:\/\/www.birchbox.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">BirchBox<\/span><\/a><span style=\"font-weight: 400;\">. Other companies offer the option to \u2018auto-restock\u2019 when ordering a specific product so that they can receive the product regularly. In this blog post we\u2019ll outline the benefits of offering e-commerce subscriptions.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-offer-e-commerce-subscriptions\/#Its_easier_to_manager_inventory\" >It\u2019s easier to manager inventory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-offer-e-commerce-subscriptions\/#Shipping_cost_is_lower\" >Shipping cost is lower<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-offer-e-commerce-subscriptions\/#Customer_choice_is_kept_to_a_minimum\" >Customer choice is kept to a minimum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-offer-e-commerce-subscriptions\/#Buyers_are_more_easily_identified\" >Buyers are more easily identified<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Its_easier_to_manager_inventory\"><\/span><b>It\u2019s easier to manager inventory<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a subscription e-commerce business, you will know what you are going to sell ahead of time. For example, if you have 150 subscribers to your gluten-free snack of the month box, you already know how many products to order from the supplier, and can even place your order months in advance. The ability to optimize inventory not only makes the process less stressful, but lowers your costs and may even get you a supplier discount.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shipping_cost_is_lower\"><\/span><b>Shipping cost is lower<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A bonus of providing a subscription service means you are in control of when your deliveries ship, and can plan to send orders on a regular schedule <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> whether that be each week, month or quarter. As a subscription e-commerce business, you can choose to have a package take two weeks. The only thing your customer is concerned about is that the items arrive when expected.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_choice_is_kept_to_a_minimum\"><\/span><b>Customer choice is kept to a minimum<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You may be wondering how limited customer choice is a benefit of being an e-commerce subscription business. Well, we know that as customers, too many choices can paralyze us into leaving a website buying nothing. With subscription services, customers simply get what they\u2019re given. Some companies, such as<\/span><a href=\"https:\/\/www.birchbox.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">BirchBox<\/span><\/a><span style=\"font-weight: 400;\">, gift boxes offering products specifically for males or females, as well as offering them the ability to subscribe to various levels and different prices. But in general, the customer trusts the subscription service to make the important choices and enjoy the element of surprise. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buyers_are_more_easily_identified\"><\/span><b>Buyers are more easily identified<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While<\/span><a href=\"https:\/\/www.birchbox.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">BirchBox<\/span><\/a><span style=\"font-weight: 400;\"> caters to men and women in their twenties and thirties,<\/span><a href=\"https:\/\/barkbox.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">BarkBox<\/span><\/a><span style=\"font-weight: 400;\"> caters to pet owners of all ages with higher incomes. Because of the specific products e-commerce subscription businesses offer and the particular niches they target, each subscription service knows exactly what they hope to accomplish for each and every buyer, and thus they are able to predict the types of products that will be more popular.<\/span><\/p>\n<p><b>Check out this blog post for <\/b><a href=\"http:\/\/blog.rechargeapps.com\/10-great-examples-of-subscription-ecommerce-businesses\/\" target=\"_blank\" rel=\"noopener\"><b>10 great examples of subscription e-commerce businesses<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the e-commerce subscription market, finding a distinct segment is vital to success. For this reason, subscription e-commerce businesses often serve particular niches, from beard grooming and shaving, to food allergies and baby products. Subscription e-commerce businesses may offer a service in which they send the customer a different product, or range of products each&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,586],"tags":[682,696,683,697],"class_list":["post-3122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-web-development","tag-e-commerce","tag-e-commerce-site","tag-e-commerce-store","tag-subscription-e-commerce"],"modified_by":"Emma Gibbins","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_82187594.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3122"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3123"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}