{"id":3135,"date":"2017-02-20T08:00:44","date_gmt":"2017-02-20T15:00:44","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3135"},"modified":"2017-02-19T15:13:52","modified_gmt":"2017-02-19T22:13:52","slug":"want-to-rank-more-highly-on-google-searchmetrics-shows-you-how","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/want-to-rank-more-highly-on-google-searchmetrics-shows-you-how\/","title":{"rendered":"Want to rank more highly on Google? Searchmetrics shows you how"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_45941183.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3136\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_45941183.jpeg\" width=\"600\" height=\"399\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_45941183.jpeg 4288w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_45941183-300x199.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_45941183-768x510.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_45941183-1024x680.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_45941183-624x414.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">New data from<\/span><a href=\"http:\/\/www.searchmetrics.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Searchmetrics<\/span><\/a><span style=\"font-weight: 400;\"> shows that there are certain factors that make some e-commerce sites rank more highly than others. They recently published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data highlights the following factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only 3% of the top 10 e-commerce sites have Google AdSense or Adlinks <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E-commerce sites listed among the top 20 search results on Google have less than a third as many social signals* as the overall average<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Over half of e-commerce sites in the top 20 search results have an online store above the fold**<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E-commerce sites in the top 10 have a 30% larger file size than the average<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highly ranking e-commerce sites have 40% more interactive elements <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E-commerce sites listed among the top 10 search results have, on average, 70% more bullets per list<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E-commerce listed on the first page of Google search results have 70% more internal links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">99.9% of e-commerce sites in the top 10 have .com domains<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">35% of e-commerce pages in the top 10 have embedded videos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From this data, we can draw the following conclusions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s better to avoid listing too many ads on your site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The online checkout section should be made easily visible without the user having to scroll<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content should be structured, for example, by using bullet points, so it can be more easily scanned by visitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video plays a less significant role in e-commerce sites than in other websites<\/span><\/li>\n<\/ul>\n<p><b>For more information on how your e-commerce site can rank more highly on Google,<\/b><a href=\"http:\/\/www.searchmetrics.com\/knowledge-base\/ranking-factors-ecommerce\/\" target=\"_blank\" rel=\"noopener\"> <b>download the full set of data here<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">*Social signals are the likes, shares, votes, pins, or views people place on Facebook, Twitter, LinkedIn or other social media sites that filter out to the various search engines<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">**Online, above the fold is the content that displays on a site without requiring the visitor to scroll<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data from Searchmetrics shows that there are certain factors that make some e-commerce sites rank more highly than others. They recently published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others. The data highlights the following&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,29,6,586],"tags":[682,689,700,642,701,34,254,702],"class_list":["post-3135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-search-engine-optimization","category-visual-design","category-web-development","tag-e-commerce","tag-e-commerce-sites","tag-google-ranking","tag-search-engine-optimization","tag-search-engine-ranking","tag-seo","tag-social-media","tag-social-signals"],"modified_by":"Emma Gibbins","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_45941183.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3135"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3136"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}