{"id":3140,"date":"2017-02-27T08:00:37","date_gmt":"2017-02-27T15:00:37","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3140"},"modified":"2017-02-26T18:34:10","modified_gmt":"2017-02-27T01:34:10","slug":"how-to-sell-to-wholesalers-as-an-e-commerce-store","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-to-sell-to-wholesalers-as-an-e-commerce-store\/","title":{"rendered":"How to sell to wholesalers as an e-commerce store"},"content":{"rendered":"<p class=\"p1\"><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_4562598.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3141\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_4562598.jpeg\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_4562598.jpeg 3264w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_4562598-300x225.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_4562598-768x576.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_4562598-1024x768.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_4562598-624x468.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p class=\"p1\"><b><\/b><span class=\"s2\">If you\u2019re an e-commerce business which sells to customers, a great way to boost your brand awareness and enter new markets is by opening your online store to wholesale customers. In other words, selling to other businesses. Other advantages of selling to wholesale include acquiring new customers and promoting your products. Here are our top tips on how to sell to wholesale as an e-commerce store. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-sell-to-wholesalers-as-an-e-commerce-store\/#Price_your_products_for_wholesale\" >Price your products for wholesale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-sell-to-wholesalers-as-an-e-commerce-store\/#Ensure_your_e-commerce_store_is_wholesale_friendly\" >Ensure your e-commerce store is wholesale friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-sell-to-wholesalers-as-an-e-commerce-store\/#Set_your_minimum_amounts\" >Set your minimum amounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-sell-to-wholesalers-as-an-e-commerce-store\/#Make_your_products_stand_out_from_the_rest\" >Make your products stand out from the rest<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Price_your_products_for_wholesale\"><\/span><span class=\"s2\"><b>Price your products for wholesale <\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">Since you\u2019re pricing for profit, it\u2019s a bad idea to just cut your retail prices in half for wholesale. Instead, you need to come up with a wholesale price that takes into account your time, labour, materials, overhead and employees, but still allows you to make a profit. Once you\u2019ve set your wholesale price, double that price to set your retail price, i.e. the price you sell to customers on your e-commerce site<\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Ensure_your_e-commerce_store_is_wholesale_friendly\"><\/span><span class=\"s2\"><b>Ensure your e-commerce store is wholesale friendly<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">If you\u2019re deciding to move into wholesale but want\u00a0to continue selling to customers, you need to ensure your website works for both markets. Various apps, like <a href=\"https:\/\/apps.shopify.com\/wholesaler\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Wholesaler<\/span><\/a>, identify which type of customer is logged into your website and gives them product prices based on that. This saves you the need of having to create one website with pricing for customers and one website with pricing for wholesalers. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Set_your_minimum_amounts\"><\/span><span class=\"s2\"><b>Set your minimum amounts <\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">A main advantage of selling to wholesale is being able to sell your products in bulk. When setting your minimum amounts, you can choose to either set a minimum amount of money your wholesale buyers have to spend on your products or a minimum of products they have to buy.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Make_your_products_stand_out_from_the_rest\"><\/span><span class=\"s2\"><b>Make your products stand out from the rest<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">One great benefit of selling to wholesale is boosting your brand awareness. By wholesaling, you are getting the opportunity to market your products in other stores and in order to increase your profits, you need to make those products stand out. While the wholesaler takes care of the promotion, orders and shipping side of things, you need to think about how your product looks &#8211; everything from its product description to its packaging. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re an e-commerce business which sells to customers, a great way to boost your brand awareness and enter new markets is by opening your online store to wholesale customers. In other words, selling to other businesses. Other advantages of selling to wholesale include acquiring new customers and promoting your products. Here are our top&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,586],"tags":[706,707,682,689,703,705,704],"class_list":["post-3140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-web-development","tag-b2b","tag-b2c","tag-e-commerce","tag-e-commerce-sites","tag-e-commerce-stores","tag-retail","tag-wholesale"],"modified_by":"Emma Gibbins","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/02\/AdobeStock_4562598.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3140"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3141"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}