{"id":3160,"date":"2017-03-20T08:00:40","date_gmt":"2017-03-20T15:00:40","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3160"},"modified":"2017-03-18T21:19:58","modified_gmt":"2017-03-19T04:19:58","slug":"how-to-personalize-email-content-as-an-e-commerce-site","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-to-personalize-email-content-as-an-e-commerce-site\/","title":{"rendered":"How to personalize email content as an e-commerce site"},"content":{"rendered":"

\"\"<\/a><\/p>\n

According to <\/span>HubSpot<\/span><\/a>, email is one of the most effective ways to reach customers, driving 2.53% of e-commerce sales. However, it is still one of the biggest challenges facing e-commerce stores. With so many channels existing to reach e-commerce customers, it\u2019s not exactly hard to see why so many emails are viewed as spam. A large reason for this is that many of the emails e-commerce customers receive fail to resonate with their interests, or some simply bypass customers, instead landing in the \u2018promotions\u2019 tab on Gmail.<\/span><\/p>\n

Research by Aberdeen Group<\/span><\/a>, shows that 96% of organizations believe that email personalization can improve email marketing performance, so e-commerce sites have a huge opportunity to engage their subscribers with unique, personalized messages. By addressing them directly and giving them content which conveys your ideas as a business as well as meeting their needs, customers will feel valued and appreciated. Users have busy lives and as a result, have less time to read the emails they receive, so it\u2019s important for e-commerce sites to seize the opportunities they have with email marketing campaigns to target customers. In this blog post, we will outline some of the techniques you can use to personalize your e-commerce emails. <\/span><\/p>\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n