{"id":3177,"date":"2017-04-10T08:00:07","date_gmt":"2017-04-10T15:00:07","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3177"},"modified":"2017-04-09T17:21:36","modified_gmt":"2017-04-10T00:21:36","slug":"heres-why-video-is-essential-for-e-commerce-marketing","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/heres-why-video-is-essential-for-e-commerce-marketing\/","title":{"rendered":"Here\u2019s Why Video Is Essential For E-Commerce Marketing"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/04\/AdobeStock_97655541.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3178\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/04\/AdobeStock_97655541.jpeg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/04\/AdobeStock_97655541.jpeg 4800w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/04\/AdobeStock_97655541-300x200.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/04\/AdobeStock_97655541-768x512.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/04\/AdobeStock_97655541-1024x683.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/04\/AdobeStock_97655541-624x416.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The purpose of e-commerce retailers using videos is to showcase various aspects of their products that static photos can\u2019t. So for fashion sites, that usually means including videos of models showing how a piece of clothing looks when walking down the runway, for example. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video gives customers a more holistic buying experience, and since 49% of online shoppers say not being able to physically touch a product is one of the things they dislike about e-commerce stores, video marketing is quickly becoming one of the top priorities for e-commerce sites. These statistics demonstrate why video marketing is essential for e-commerce sites.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/heres-why-video-is-essential-for-e-commerce-marketing\/#Video_Drives_Traffic_And_Purchases_In_E-commerce\" >Video Drives Traffic And Purchases In E-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/heres-why-video-is-essential-for-e-commerce-marketing\/#Mobile_Users_Want_Video\" >Mobile Users Want Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/heres-why-video-is-essential-for-e-commerce-marketing\/#Millennials_Look_For_Video_When_Browsing_E-commerce_Sites\" >Millennials Look For Video When Browsing E-commerce Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/heres-why-video-is-essential-for-e-commerce-marketing\/#Gen_C_Are_Influencers_In_The_World_Of_Video\" >Gen C Are Influencers In The World Of Video<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Video_Drives_Traffic_And_Purchases_In_E-commerce\"><\/span><b>Video Drives Traffic And Purchases In E-commerce<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to<\/span><a href=\"http:\/\/www.marketingsherpa.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Marketing Sherpa<\/span><\/a><span style=\"font-weight: 400;\">, video attracts up to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines.<\/span><a href=\"https:\/\/goodvid.io\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Good Video<\/span><\/a><span style=\"font-weight: 400;\"> also says that if you place a video on a product detail page, visitor engagement rises 340%.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Users_Want_Video\"><\/span><b>Mobile Users Want Video<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">50% of global viewership on YouTube comes from mobile devices. For this reason, it\u2019s essential that videos should be a part of the mobile commerce strategy and it\u2019s essential that e-commerce sites are<\/span><a href=\"https:\/\/www.numinix.com\/wordpress\/2016\/11\/28\/what-does-googles-mobile-first-index-mean-for-e-commerce-businesses\/\"> <span style=\"font-weight: 400;\">mobile responsive<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Millennials_Look_For_Video_When_Browsing_E-commerce_Sites\"><\/span><b>Millennials Look For Video When Browsing E-commerce Sites <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Video creation service,<\/span><a href=\"https:\/\/animoto.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Animoto<\/span><\/a><span style=\"font-weight: 400;\"> says that when researching for products to buy online, four in five millennials find videos helpful, with one in three millennials also saying their purchases are directly attributed to watching videos.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gen_C_Are_Influencers_In_The_World_Of_Video\"><\/span><b>Gen C Are Influencers In The World Of Video<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/research-studies\/introducing-gen-c-the-youtube-generation.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gen-C<\/span><\/a><span style=\"font-weight: 400;\"> are consumers who actively create and share video content on YouTube. According to<\/span><a href=\"http:\/\/www.reelseo.com\/youtube-generation-c\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">ReelSEO<\/span><\/a><span style=\"font-weight: 400;\">, Gen C consumers are 1.8 times more likely to be influencers and advise others on purchases and 3.6 more likely to buy products after watching videos on YouTube.<\/span><\/p>\n<p><b>Find out more information or<\/b><a href=\"https:\/\/www.numinix.com\/custom_quote.html\"> <b>request a quote<\/b><\/a><b> from us on our website.<\/b><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The purpose of e-commerce retailers using videos is to showcase various aspects of their products that static photos can\u2019t. So for fashion sites, that usually means including videos of models showing how a piece of clothing looks when walking down the runway, for example. Video gives customers a more holistic buying experience, and since 49%&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[682,714,689,716,665,715,713],"class_list":["post-3177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","tag-e-commerce","tag-e-commerce-marketing","tag-e-commerce-sites","tag-mobile-devices","tag-mobile-responsive","tag-mobile-users","tag-video-marketing"],"modified_by":"Emma Gibbins","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/04\/AdobeStock_97655541.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3177"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3178"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}