{"id":3214,"date":"2017-05-22T08:00:18","date_gmt":"2017-05-22T15:00:18","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3214"},"modified":"2026-03-24T12:27:41","modified_gmt":"2026-03-24T19:27:41","slug":"5-features-you-need-on-your-e-commerce-site","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/5-features-you-need-on-your-e-commerce-site\/","title":{"rendered":"5 Features You Need On Your E-commerce site"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_4717801.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3215\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_4717801.jpeg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_4717801.jpeg 4368w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_4717801-300x200.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_4717801-768x512.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_4717801-1024x683.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_4717801-624x416.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re just setting up your first e-commerce store or looking to make improvements to an existing site, in order to be successful, you need more than just great products. In this blog post, we have compiled a list of what we believe are the essential e-commerce website features guaranteed to attract new customers to your site.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-features-you-need-on-your-e-commerce-site\/#1_Intuitive_Layout\" >1. Intuitive Layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-features-you-need-on-your-e-commerce-site\/#2_Live_Chat\" >2. Live Chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-features-you-need-on-your-e-commerce-site\/#3_A_Variety_Of_Payment_Options\" >3. A Variety Of Payment Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-features-you-need-on-your-e-commerce-site\/#4_FAQ_Section\" >4. FAQ Section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-features-you-need-on-your-e-commerce-site\/#5_Blog\" >5. Blog<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Intuitive_Layout\"><\/span><b>1. Intuitive Layout<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To ensure your customers get where they want to go faster and without the frustration of tricky navigation, make sure the layout of your website is intuitive. You can do things like placing products into categories, highlighting top-selling products on your homepage, and including a search bar at the top of the page.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Live_Chat\"><\/span><b>2. Live Chat<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers have the expectation that online businesses are available 24\/7, which is often why they chose to shop online rather than in store. To meet their expectations, integrate a live chat service on your website. Live chat agents can help customers find a product quickly or give them specific information about an order they\u2019ve placed for example. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_A_Variety_Of_Payment_Options\"><\/span><b>3. A Variety Of Payment Options<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As well as accepting credit cards, you should also allow customers to pay on debit, or use payment gateways like Paypal or Google Wallet. If a customer comes to the checkout and finds their transaction is unable to go through, they are unlikely to order from your store again and may deter others from making purchases as a result. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_FAQ_Section\"><\/span><b>4. FAQ Section<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should have a dedicated page which answers common questions as well as giving customers the opportunity to ask more questions. If you\u2019ve just set up your new e-commerce site and you\u2019re coming up with a list of questions, put yourself in the shoes of the buyer and answer questions they are likely to have. Common questions might include: \u2018when will my order be shipped?\u2019, \u2018how long will it take ti get my order?\u2019 and \u2018how can I track my order?\u2019<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Blog\"><\/span><b>5. Blog<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Blogs generate more traffic to your e-commerce site, as well as keeping customers up to date with all your brand news and giving them behind the scenes access and tutorials about how to use particular products. Ensure you write about a range of topics and publish posts regularly to keep readers interested. You should also optimize your content for<\/span><a href=\"https:\/\/www.numinix.com\/p\/seo-services\/\"> <span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> as well as sharing posts on social media and encouraging your readers to do the same. <\/span><\/p>\n<p><b>If you need assistance with any of these features, contact us to<\/b><a href=\"https:\/\/www.numinix.com\/custom_quote\/\"> <b>request a quote<\/b><\/a><b>. <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re just setting up your first e-commerce store or looking to make improvements to an existing site, in order to be successful, you need more than just great products. In this blog post, we have compiled a list of what we believe are the essential e-commerce website features guaranteed to attract new customers to&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,586],"tags":[16,682,683,734],"class_list":["post-3214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-visual-design","category-web-development","tag-blog","tag-e-commerce","tag-e-commerce-store","tag-faq"],"modified_by":"Nurul Afsar","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_4717801.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3214"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3215"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}