{"id":3219,"date":"2017-05-29T08:00:29","date_gmt":"2017-05-29T15:00:29","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3219"},"modified":"2023-12-05T17:58:32","modified_gmt":"2023-12-06T00:58:32","slug":"how-to-retain-buyers-to-your-ecommerce-store","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-to-retain-buyers-to-your-ecommerce-store\/","title":{"rendered":"How To Retain Buyers To Your E-commerce store"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_126324723.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3220\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_126324723.jpeg\" alt=\"\" width=\"600\" height=\"399\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_126324723.jpeg 5124w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_126324723-300x199.jpeg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_126324723-768x511.jpeg 768w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_126324723-1024x681.jpeg 1024w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_126324723-624x415.jpeg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s2\">A crowded e-commerce market, paired with the increasing expense of marketing tactics like ad impressions, clicks and conversions make new customers more and more expensive to acquire. If acquiring new customers is something your business is struggling with, it may be time to make an effort to re-engage your existing customers. In this blog post, we will cover some of the most effective ways you can retain buyers to your e-commerce store. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-retain-buyers-to-your-ecommerce-store\/#Create_A_Customer_Loyalty_Program\" >Create A Customer Loyalty Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-retain-buyers-to-your-ecommerce-store\/#Utilize_The_Power_Of_Email_Marketing\" >Utilize The Power Of Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-retain-buyers-to-your-ecommerce-store\/#Connect_With_Customers_On_Social_Media\" >Connect With Customers On Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-to-retain-buyers-to-your-ecommerce-store\/#Extra_Touches_Go_A_Long_Way\" >Extra Touches Go A Long Way<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Create_A_Customer_Loyalty_Program\"><\/span><span class=\"s2\"><b>Create A Customer Loyalty Program<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">Rewarding customers for their loyalty to your store is one of the most effective ways to keep them coming back and encourage repeat purchases. You can reward customers for simply making purchases over a certain amount, referring friends, or creating a customer account to begin with. There are also apps which automate your loyalty reward system, such as <a href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Klaviyo<\/span><\/a>, a Shopify app which can automatically email your customer a reward coupon when they make a repeat purchase from your store.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Utilize_The_Power_Of_Email_Marketing\"><\/span><span class=\"s2\"><b>Utilize The Power Of Email Marketing <\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">When customers make a purchase on your website, ask them to sign up to your weekly newsletter, for example, with a pop-up screen which asks them to enter their email address, or with a checkbox they can tick when making their purchase. Email is one of the top converting channels for e-commerce and is critical for building relationships with current customers and encouraging them to use your store in future when making purchases. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Connect_With_Customers_On_Social_Media\"><\/span><span class=\"s2\"><b>Connect With Customers On Social Media<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">As with email marketing, social media is a great tool for building relationships with your existing customers. Those customers who \u2018like\u2019 or \u2018follow\u2019 your company are keen to receive updates about your brand, so it\u2019s vital that you use these platforms to share special offers, promotions and news that others won\u2019t have access to. If a customer has asked you a question, ensure you respond as soon as possible, and thank them for their interest in your business.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Extra_Touches_Go_A_Long_Way\"><\/span><span class=\"s2\"><b>Extra Touches Go A Long Way<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">You can show customers you appreciate them by surprising them with a few special touches to their order. For example, you might send a free gift with their first purchase to surprise them or add a handwritten thank you card inside the package. Alternatively, you could give them a discount on their next purchase, or when they refer a friend. These extra touches will help you to stand out from competition and will show customers you appreciate their loyalty to your business.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><b>Give your customers what they need, when they need it, with customized web development and design solutions. <\/b><a href=\"https:\/\/www.numinix.com\/plan_comparison.html\"><span class=\"s1\"><b>Learn more about Numinix<\/b><\/span><\/a><b>.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A crowded e-commerce market, paired with the increasing expense of marketing tactics like ad impressions, clicks and conversions make new customers more and more expensive to acquire. If acquiring new customers is something your business is struggling with, it may be time to make an effort to re-engage your existing customers. In this blog post,&#8230;<\/p>\n","protected":false},"author":265,"featured_media":3220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[738,165,469,682,689,399,739,736,735,737],"class_list":["post-3219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","tag-click-rate","tag-customer-loyalty","tag-customer-retention","tag-e-commerce","tag-e-commerce-sites","tag-email-marketing","tag-email-marketing-campaign","tag-happy-customers","tag-loyalty-program","tag-marketing-tactics"],"modified_by":"Nurul Afsar","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/05\/AdobeStock_126324723.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3219"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3220"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}