{"id":327,"date":"2010-08-27T09:00:47","date_gmt":"2010-08-27T17:00:47","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=327"},"modified":"2019-05-29T11:19:20","modified_gmt":"2019-05-29T18:19:20","slug":"choosing-the-best-websites-to-advertise-on","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/choosing-the-best-websites-to-advertise-on\/","title":{"rendered":"Choosing The Best Websites to Advertise On"},"content":{"rendered":"<p>Previously, on the Numinix Blog, we discussed <a title=\"Why Advertise on Other Websites\" href=\"https:\/\/www.numinix.com\/wordpress\/2010\/08\/25\/why-advertise-on-other-websites\/\">why you should advertise on other websites<\/a>. Now that we have an understanding, I wanted to help you choose the best websites to advertise on.\u00a0 Now, not knowing exactly what your business might be, I can&#8217;t give you a definitive, guaranteed, formula.\u00a0 What I will do is offer some advice on what you should keep in mind as you begin your advertising campaign.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/choosing-the-best-websites-to-advertise-on\/#Targeted_Sites_Work_the_Best\" >Targeted Sites Work the Best<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/choosing-the-best-websites-to-advertise-on\/#Choose_Your_Weapons\" >Choose Your Weapon(s)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/choosing-the-best-websites-to-advertise-on\/#The_Rule_of_30\" >The Rule of 30<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/choosing-the-best-websites-to-advertise-on\/#The_Conclusion_of_the_Matter\" >The Conclusion of the Matter<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Targeted_Sites_Work_the_Best\"><\/span>Targeted Sites Work the Best<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You want to make sure that you choose websites that are relevant to your product or service.\u00a0 If you sell wedding apparel, you probably aren&#8217;t going to get a great deal of traffic from choosecelibacy.com.\u00a0 You are much better off buying ad space on weddingplanners.com or bridesmagazine or something of that nature.\u00a0 You want to draw visitors to your site that will actually purchase your wares.\u00a0 For this reason, your best bet is to choose targeted websites over catch-all general advertising sites.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_Your_Weapons\"><\/span>Choose Your Weapon(s)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are several options out there for advertising on other websites.\u00a0 You can use Google Adwords, PPC advertising, CPM banner ads, or something with a flat rate.\u00a0 Let me unpack this just a bit:<\/p>\n<ul>\n<li>PPC-This stands for Pay-Per-Click.\u00a0 It basically means that you pay a small fee only when someone actually clicks on your ad and ends up on your landing page.<\/li>\n<li>CPM-This stands for cost-per-thousand.\u00a0 It uses the Roman numeral M to represent one thousand.\u00a0 With this option, you pay a flat rate for every thousand times your banner is viewed.<\/li>\n<li>Flat Rate-You pay something like a monthly fee that is not dependent on the number of times your ad is seen or the number of times someone clicks through to your website.<\/li>\n<li>Google AdWords-This is a unique opportunity to advertise on Google.\u00a0 You set your budget, and then bid on keywords.\u00a0 If you are the winning bidder for a given keyword, your text ad will appear in the &#8220;sponsored links&#8221; area on Google when that keyword is put in the search box.<\/li>\n<\/ul>\n<p>Each of these options has it&#8217;s own pros and cons.\u00a0 Depending on your product, your audience, and your budget, you can choose one or all of these for your campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Rule_of_30\"><\/span>The Rule of 30<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A host of third-party ad networks will be chomping at the bit to help you find the most relevant websites, but here is a cheaper and probably more effective way to do it.<\/p>\n<ul>\n<li>Make a list of keywords\/search terms relevant to your website<\/li>\n<li>Enter these keywords into Google, Yahoo, and Bing<\/li>\n<li>Make a list of the top 30 results listed on the search engine(These are your best bets!)<\/li>\n<li>Contact these sites to inquire about advertising on their pages<\/li>\n<\/ul>\n<p>Not only will this save you money and help your advertising, it will also help you with PageRank, which is a whole other ball of wax.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Conclusion_of_the_Matter\"><\/span>The Conclusion of the Matter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So, choosing the best website is a matter of deciding which sites best target your audience, picking a site that offers the type of advertising you want,\u00a0 and contacting the sites that are within the top 30 results for your chosen keywords.\u00a0 Hopefully, you are ready to start your ad campaign.\u00a0 If you still have questions, we are always here to help.<\/p>\n<p><script type=\"application\/ld+json\">\n      {\n        \"@context\": \"http:\/\/schema.org\",\n        \"@type\": \"NewsArticle\",\n\t\"dateModified\": \"https:\/\/calendar.google.com\/calendar\/r\/day\/2019\/5\/29\",\n\t\"mainEntityOfPage\": \"https:\/\/www.numinix.com\/wordpress\/2010\/08\/27\/choosing-the-best-websites-to-advertise-on\/\",\n\"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Jeff Lew\"\n  },\n   \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Numinix Web Developers\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.numinix.com\/images\/banner_hero_clarity.png\"\n    }\n    },\n        \"headline\": \"Choosing The Best Websites to Advertise On\",\n        \"datePublished\": \"2010-08-27T16:00:41Z\",\n        \"image\": [\n          \"https:\/\/media.licdn.com\/dms\/image\/C560BAQFjWJ-r6HLAfQ\/company-logo_200_200\/0?e=2159024400&v=beta&t=KzCK1BdfCM48zSzjZ6lsxOsr7sfO0_EVarvyFHWW6H8\"\n        ]\n      }\n    <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Previously, on the Numinix Blog, we discussed why you should advertise on other websites. Now that we have an understanding, I wanted to help you choose the best websites to advertise on.\u00a0 Now, not knowing exactly what your business might be, I can&#8217;t give you a definitive, guaranteed, formula.\u00a0 What I will do is offer&#8230;<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[163,162,38,164],"class_list":["post-327","post","type-post","status-publish","format-standard","hentry","category-marketing-strategies","tag-advertising-campaign","tag-google-adwords","tag-keywords","tag-pay-per-click"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/327\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}