{"id":3328,"date":"2017-08-28T08:00:12","date_gmt":"2017-08-28T15:00:12","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3328"},"modified":"2019-10-31T15:47:13","modified_gmt":"2019-10-31T22:47:13","slug":"the-importance-of-logo-design","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/the-importance-of-logo-design\/","title":{"rendered":"The Importance of Logo Design"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/08\/August-28-2017-Numinix-Blog-Post-AdobeStock_129500834-e1503678252963.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3329\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/08\/August-28-2017-Numinix-Blog-Post-AdobeStock_129500834-e1503678252963.jpeg\" alt=\"The Importance of Logo Design\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whether they&#8217;re on billboards, banner ads, or television commercials, we all instantly recognize them: Nike&#8217;s iconic swoosh, McDonald&#8217;s golden arches, or Starbucks&#8217; doubled-tailed mermaid. <a href=\"https:\/\/www.numinix.com\/services\/general-services\/logo-design-sv-780?utm_source=Blog_logo\">Logos<\/a> are the visual embodiment of a company, and they are an essential element in conveying a business&#8217; brand identity such as its personality, values, and culture. Here are four reasons why a professionally-designed logo is crucial to any business.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-importance-of-logo-design\/#1_Logos_create_a_first_impression\" >1) Logos create a first impression<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-importance-of-logo-design\/#2_Logos_build_trust\" >2) Logos build trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-importance-of-logo-design\/#3_Logos_help_businesses_stand_out\" >3) Logos help businesses stand out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-importance-of-logo-design\/#4_Logos_help_businesses_attract_new_customers\" >4) Logos help businesses attract new customers<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Logos_create_a_first_impression\"><\/span><b>1) Logos create a first impression<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even before a customer interacts with your brand, chances are, they have already formed an opinion about your company based solely on your logo. Having a logo that is original, memorable, simple, and that reflects your business is essential in creating a great first impression.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Logos_build_trust\"><\/span><b>2) Logos build trust<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A well-designed logo that exudes professionalism and know-how has the power to instill confidence in the customer&#8217;s mind whereas an inferior logo can convey inexperience and incompetence, therefore reducing trust in that company&#8217;s products or services. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Logos_help_businesses_stand_out\"><\/span><b>3) Logos help businesses stand out<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With fierce competition dominating the online space, an e-commerce company that invests in a professionally-designed logo can differentiate itself from others. In fact, customers, being highly visual, rely on logos to navigate the multitude of choices available to them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Logos_help_businesses_attract_new_customers\"><\/span><b>4) Logos help businesses attract new customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is often easier for potential customers to remember a logo rather than text, including brand names. The pictorial representation of your brand is the most visually prominent element of your corporate identity, proudly displayed on your website, letterhead, branded merchandise, just to name a few. A recognizable logo that creates a favorable impression of your business will attract new customers to your business by ensuring that they remember you when the time is right.<\/span><\/p>\n<p><strong>Start your brand off right with a <a href=\"https:\/\/www.numinix.com\/services\/general-services\/logo-design-sv-780?utm_source=Blog_logo\">customized logo<\/a> designed to match your company&#8217;s personality by contacting <a href=\"https:\/\/www.numinix.com\/?utm_source=Blog_logo\">Numinix<\/a> today!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether they&#8217;re on billboards, banner ads, or television commercials, we all instantly recognize them: Nike&#8217;s iconic swoosh, McDonald&#8217;s golden arches, or Starbucks&#8217; doubled-tailed mermaid. Logos are the visual embodiment of a company, and they are an essential element in conveying a business&#8217; brand identity such as its personality, values, and culture. Here are four reasons&#8230;<\/p>\n","protected":false},"author":267,"featured_media":3329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6],"tags":[779,780],"class_list":["post-3328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-visual-design","tag-e-commerce-logo-design","tag-importance-of-logos"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/08\/August-28-2017-Numinix-Blog-Post-AdobeStock_129500834-e1503678252963.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3328"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3329"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}