{"id":3335,"date":"2017-09-04T08:00:42","date_gmt":"2017-09-04T15:00:42","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3335"},"modified":"2017-08-27T13:48:57","modified_gmt":"2017-08-27T20:48:57","slug":"5-e-commerce-checkout-tips","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/5-e-commerce-checkout-tips\/","title":{"rendered":"5 E-Commerce Checkout Tips"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/08\/September-4-2017-Numinix-Blog-Image-e1503858755314.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3336\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/08\/September-4-2017-Numinix-Blog-Image-e1503858755314.jpeg\" alt=\"5 E-Commerce Checkout Tips\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Online shopping offers customers numerous advantages; they can shop from the comfort of their homes while being able to compare prices, features, and reviews of several products at the click of a button, yet e-commerce businesses continue to face high shopping cart abandonment rates. What can e-commerce retailers do to optimize their <\/span><a href=\"https:\/\/www.numinix.com\/plugins\/zen-cart-plugins\/checkout\/fast-and-easy-checkout?utm_source=Blog_5CheckoutTips\"><span style=\"font-weight: 400;\">checkout processes<\/span><\/a><span style=\"font-weight: 400;\"> and increase conversions?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-e-commerce-checkout-tips\/#Keep_the_checkout_page_simple\" >Keep the checkout page simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-e-commerce-checkout-tips\/#Only_ask_for_essential_information\" >Only ask for essential information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-e-commerce-checkout-tips\/#Provide_a_visual_progress_indicator\" >Provide a visual progress indicator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-e-commerce-checkout-tips\/#Assist_customers_with_issues\" >Assist customers with issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/5-e-commerce-checkout-tips\/#Ensure_your_checkout_process_is_mobile-friendly\" >Ensure your checkout process is mobile-friendly<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Keep_the_checkout_page_simple\"><\/span>Keep the checkout page simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It goes without saying that a clean, intuitive, and clear e-commerce <\/span><a href=\"https:\/\/www.numinix.com\/plugins\/zen-cart-plugins\/checkout\/oneresponsive-checkout?utm_source=Blog_5CheckoutTips\"><span style=\"font-weight: 400;\">checkout page<\/span><\/a><span style=\"font-weight: 400;\"> is essential for an online business. Keep the page free of any distraction that could either divert the customer\u2019s attention or make them second-guess their purchase. The checkout page should serve only one purpose, which is to ensure that the customer can easily and quickly complete the sale transaction.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Only_ask_for_essential_information\"><\/span>Only ask for essential information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-commerce businesses often use the <\/span><a href=\"https:\/\/www.numinix.com\/plugins\/zen-cart-plugins\/checkout\/fast-and-easy-ajax-checkout\"><span style=\"font-weight: 400;\">checkout page<\/span><\/a><span style=\"font-weight: 400;\"> to collect valuable customer data that is used to refine and personalize the shopper&#8217;s experience. However, a checkout form that requires non-essential information makes the process more time-consuming and cumbersome for the customer. Even if the fields are not mandatory, visually, they can discourage customers from proceeding. Therefore, only request essential information to make completion of the form simple.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Provide_a_visual_progress_indicator\"><\/span>Provide a visual progress indicator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a multiple-step checkout process, which is often the case, provide online shoppers with a visual progress indicator. This feature let the client know at what stage of the process they are currently in and how many more steps they have to complete, which makes them feel in control and reduces the likelihood of any confusion.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Assist_customers_with_issues\"><\/span>Assist customers with issues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is nothing more frustrating for a shopper than attempting to purchase their items but being unable to do so. Users can encounter issues with even the most user-centric and optimized forms. Having a <\/span><a href=\"https:\/\/www.numinix.com\/plugins\/zen-cart-plugins\/customer-support\/olark-live-chat-widget?utm_source=Blog_5CheckoutTips\"><span style=\"font-weight: 400;\">live chat option<\/span><\/a><span style=\"font-weight: 400;\"> that they can use to talk to someone who can help resolve the concern promptly will help instill trust in the e-commerce business and increase conversions. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_your_checkout_process_is_mobile-friendly\"><\/span>Ensure your checkout process is mobile-friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to data from BI Intelligence, mobile commerce, or m-commerce will reach <\/span><a href=\"http:\/\/www.businessinsider.com\/mobile-commerce-shopping-trends-stats-2016-10\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$284 billion by 2020<\/span><\/a><span style=\"font-weight: 400;\">, which is 45% of the total e-commerce market in the U.S., so if your e-commerce checkout process is not optimized for mobile, customers are likely to abandon their carts. Designing a mobile-friendly checkout page that provides the same experience as its desktop counterpart is key.<\/span><\/p>\n<p><strong>What are some examples of some great e-commerce checkout pages? Share them with us in the comment section below!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online shopping offers customers numerous advantages; they can shop from the comfort of their homes while being able to compare prices, features, and reviews of several products at the click of a button, yet e-commerce businesses continue to face high shopping cart abandonment rates. What can e-commerce retailers do to optimize their checkout processes and&#8230;<\/p>\n","protected":false},"author":267,"featured_media":3336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,4,5,6,586],"tags":[781,747,782,784,783],"class_list":["post-3335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rates","category-marketing-strategies","category-usability","category-visual-design","category-web-development","tag-e-commerce-checkout","tag-e-commerce-tips","tag-how-to-increase-conversions","tag-mobile-checkout","tag-optimize-checkout"],"modified_by":"Smita Ramphul","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/08\/September-4-2017-Numinix-Blog-Image-e1503858755314.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3335"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3336"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}