{"id":3368,"date":"2017-09-25T08:00:32","date_gmt":"2017-09-25T15:00:32","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3368"},"modified":"2017-10-07T11:50:24","modified_gmt":"2017-10-07T18:50:24","slug":"where-to-start-advertising-your-e-commerce-business","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/where-to-start-advertising-your-e-commerce-business\/","title":{"rendered":"Where to Start Advertising Your E-Commerce Business"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/09\/September-25-2017-Numinix-Blog-Post-Advertizing-E-Commerce-Businesses-e1506290328856.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3369\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/09\/September-25-2017-Numinix-Blog-Post-Advertizing-E-Commerce-Businesses-e1506290328856.jpeg\" alt=\"Where to Start Advertising Your E-Commerce Business\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With the multitude of options available today, it\u2019s no wonder that many e-commerce business owners are confused about where to start advertising their online store. From Google to Facebook, Bing, LinkedIn, Twitter, Instagram, and much more, it seems like the list of available platforms is never-ending. On top of that, each platform has several different advertising options. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re an e-commerce entrepreneur who doesn\u2019t have the time to thoroughly research each platform and determine if it\u2019s right for them, a quick examination of your businesses\u2019 product types and goals can help you narrow down the list. Let\u2019s take a look at a few types of e-commerce businesses and the platforms and ad campaign types that might be most suitable.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/where-to-start-advertising-your-e-commerce-business\/#Youre_a_Product-Based_Business_with_Several_Different_Products\" >You\u2019re a Product-Based Business with Several Different Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/where-to-start-advertising-your-e-commerce-business\/#You_Want_to_%E2%80%9CSpread_the_Word%E2%80%9D_About_Your_New_Product_or_Service\" >You Want to \u201cSpread the Word\u201d About Your New Product or Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/where-to-start-advertising-your-e-commerce-business\/#While_You_Sell_Online_Directing_People_to_Your_Physical_Location_Is_Also_a_Primary_Goal\" >While You Sell Online, Directing People to Your Physical Location Is Also a Primary Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/where-to-start-advertising-your-e-commerce-business\/#Youre_a_B2B_Company\" >You\u2019re a B2B Company<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Youre_a_Product-Based_Business_with_Several_Different_Products\"><\/span><b>You\u2019re a Product-Based Business with Several Different Products<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How can you advertise 1000 different products without actually creating ads for each of them? Google Shopping! With Google Shopping, advertisers create a feed which grabs product information from their website (prices, quantities, product descriptions, images, etc) and advertises them directly on Google. It can save countless hours when compared to traditional search advertising for product-heavy websites. Since Google pulls product descriptions and images directly from your website, it\u2019s important to ensure that these are engaging and up-to-date. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dynamic Remarketing through Google and Facebook is another option. Dynamic Remarketing is a type of display advertising where users are shown actual products they visited on your website while browsing another website. Again, since a feed is used, advertisers don&#8217;t have to manually create ads for each product.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_Want_to_%E2%80%9CSpread_the_Word%E2%80%9D_About_Your_New_Product_or_Service\"><\/span><b>You Want to \u201cSpread the Word\u201d About Your New Product or Service<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Maybe you\u2019re a new business who just wants to get the word out to a group of people who have related interests. Both Facebook and Google offer interest targeting. Facebook allows advertisers to really get specific and even target users who have liked pages related to certain events. Google Display Ads, targeting users with specific interests, is another option.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"While_You_Sell_Online_Directing_People_to_Your_Physical_Location_Is_Also_a_Primary_Goal\"><\/span><b>While You Sell Online, Directing People to Your Physical Location Is Also a Primary Goal<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a physical location, and you\u2019d like to encourage walk-ins while also advertising your website, consider Google and Facebook\u2019s radius targeting. Radius targeting is a type of location targeting that allows advertisers to target users within a specific radius of a point location. It\u2019s even possible to use several point locations and target users within a different radius around each. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Youre_a_B2B_Company\"><\/span><b>You\u2019re a B2B Company<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While B2B e-commerce companies will often fit into one of the categories above, they should also consider LinkedIn advertising as a way to reach potential clients. LinkedIn allows advertisers to target users with a specific job title, among several other characteristics, which can be a goldmine if you\u2019re looking for business owners within a specific industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you know what platforms and campaign types to start with, actually setting up effective campaigns and continually monitoring and optimizing them can be a momentous task that most small business owners won\u2019t have time for. Numinix\u2019s partner company, <\/span><a href=\"http:\/\/trek.marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Trek Marketing<\/span><\/a><span style=\"font-weight: 400;\">, specializes in online advertising for small and medium-sized e-commerce companies. <\/span><\/p>\n<p><strong>If you\u2019re looking for help with advertising your e-commerce business <a href=\"https:\/\/trek.marketing\/contact-us\/\" target=\"_blank\" rel=\"noopener\">reach out to Trek Marketing<\/a> today.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the multitude of options available today, it\u2019s no wonder that many e-commerce business owners are confused about where to start advertising their online store. From Google to Facebook, Bing, LinkedIn, Twitter, Instagram, and much more, it seems like the list of available platforms is never-ending. On top of that, each platform has several different&#8230;<\/p>\n","protected":false},"author":267,"featured_media":3369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[796,798,797],"class_list":["post-3368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","tag-advertise-e-commerce-business","tag-e-commerce-ads","tag-e-commerce-advertizing"],"modified_by":"Smita Ramphul","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/09\/September-25-2017-Numinix-Blog-Post-Advertizing-E-Commerce-Businesses-e1506290328856.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3368"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3369"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}