{"id":3416,"date":"2017-10-23T08:00:21","date_gmt":"2017-10-23T15:00:21","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3416"},"modified":"2017-10-22T11:51:15","modified_gmt":"2017-10-22T18:51:15","slug":"why-do-e-commerce-businesses-need-a-responsive-website","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/why-do-e-commerce-businesses-need-a-responsive-website\/","title":{"rendered":"Why Do E-Commerce Businesses Need a Responsive Website?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/10\/October-23-2017-Numinix-Blog-Post-Responsive-Website-e1508697756272.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3417\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/10\/October-23-2017-Numinix-Blog-Post-Responsive-Website-e1508697756272.jpeg\" alt=\"Why Do E-Commerce Businesses Need a Responsive Website?\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re an e-commerce entrepreneur looking into designing a new website, chances are, you&#8217;ve come across the term <\/span><em><span style=\"font-weight: 400;\">responsive<\/span><\/em><span style=\"font-weight: 400;\"> web design. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-do-e-commerce-businesses-need-a-responsive-website\/#What_is_a_responsive_website\" >What is a responsive website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-do-e-commerce-businesses-need-a-responsive-website\/#Responsive_Websites_Deliver_a_More_Positive_User_Experience\" >Responsive Websites Deliver a More Positive User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-do-e-commerce-businesses-need-a-responsive-website\/#Online_Shoppers_Use_Multiple_Devices_to_Make_Their_Purchases\" >Online Shoppers Use Multiple Devices to Make Their Purchases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/why-do-e-commerce-businesses-need-a-responsive-website\/#Google_Penalizes_Websites_That_Are_Not_Mobile-Friendly\" >Google Penalizes Websites That Are Not Mobile-Friendly<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_responsive_website\"><\/span><b>What is a responsive website?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A responsive website is a single site that adapts seamlessly to suit the screen size of the device that it is being viewed on, so whether you&#8217;re accessing the site on your phone&#8217;s 4-inch display or an oversized desktop monitor, the pages respond instinctively and always look their best.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Responsive_Websites_Deliver_a_More_Positive_User_Experience\"><\/span><b>Responsive Websites Deliver a More Positive User Experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever visited a website on your phone and felt frustrated at having to painfully pinch and scroll to find the information that you were looking for? Did you feel enthused about doing business with that establishment? Probably not. In fact, according to Think with Google, &#8220;<\/span><span style=\"font-weight: 400;\">when people have a negative brand experience on mobile, they are over <a href=\"https:\/\/www.thinkwithgoogle.com\/data-gallery\/detail\/consumer-brand-experience-purchases\/\" target=\"_blank\" rel=\"noopener\">60%<\/a> less likely to purchase from that brand in the future than if they have a positive experience<\/span><span style=\"font-weight: 400;\">.&#8221; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since a responsive website adapts to your customer&#8217;s device, be it a mobile phone, tablet, laptop, or desktop, it yields a more positive user experience, and statistics show that &#8220;<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.thinkwithgoogle.com\/data-gallery\/detail\/positive-mobile-brand-recommendations\/\" target=\"_blank\" rel=\"noopener\">89%<\/a> of people are likely to recommend a brand after a positive brand experience on mobile<\/span><span style=\"font-weight: 400;\">.&#8221; <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Online_Shoppers_Use_Multiple_Devices_to_Make_Their_Purchases\"><\/span><b>Online Shoppers Use Multiple Devices to Make Their Purchases<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consumer patterns are always evolving, and e-commerce businesses need to adapt to remain competitive. Did you know that &#8220;<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.thinkwithgoogle.com\/data-gallery\/detail\/mobile-has-redefined-the-consumer-decision-journey-for-shoppers\/%20Responsive%20websites%20provide%20your%20customers%20with%20consistency%20during%20their%20path%20to%20conversion.\" target=\"_blank\" rel=\"noopener\">61%<\/a> of internet users start shopping on one device but continue or finish on a different one<\/span><span style=\"font-weight: 400;\">&#8220;? Providing a similar look and functionality across the different devices is crucial to the customer experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, social media is an element of marketing that e-commerce businesses cannot disregard. Since the majority of social media is consumed through mobile, links that you share on your Facebook page or in your tweets will be viewed on various devices. In order to avoid high bounce rates, it is imperative that your website be responsive. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Penalizes_Websites_That_Are_Not_Mobile-Friendly\"><\/span>Google Penalizes Websites That Are Not Mobile-Friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s no secret that Google has an affinity for responsive websites. In May 2016, Google <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2016\/03\/continuing-to-make-web-more-mobile.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">announced<\/span><\/a><span style=\"font-weight: 400;\"> its decision to roll out an \u201cupdate to mobile search results that increases the effect of the ranking signal to help [their] users find even more pages that are relevant and mobile-friendly,\u201d meaning that if your website isn\u2019t mobile-friendly, it will be penalized.<\/span><\/p>\n<p><strong>Do you need help getting started with your responsive e-commerce website? Contact <a href=\"Sales@numinix.com\">Numinix<\/a> today to get started.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re an e-commerce entrepreneur looking into designing a new website, chances are, you&#8217;ve come across the term responsive web design. What is a responsive website? A responsive website is a single site that adapts seamlessly to suit the screen size of the device that it is being viewed on, so whether you&#8217;re accessing the&#8230;<\/p>\n","protected":false},"author":267,"featured_media":3417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,6,586],"tags":[814,813],"class_list":["post-3416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usability","category-visual-design","category-web-development","tag-mobile-friendly-website","tag-responsive-website"],"modified_by":"Smita Ramphul","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/10\/October-23-2017-Numinix-Blog-Post-Responsive-Website-e1508697756272.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3416"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3417"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}