{"id":3443,"date":"2017-11-13T08:00:04","date_gmt":"2017-11-13T15:00:04","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3443"},"modified":"2017-11-12T14:59:45","modified_gmt":"2017-11-12T21:59:45","slug":"2017-black-friday-and-cyber-monday-trends","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/2017-black-friday-and-cyber-monday-trends\/","title":{"rendered":"2017 Black Friday And Cyber Monday Trends"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/11\/November-13-2017-Numinix-Blog-Post-2017-Black-Friday-And-Cyber-Monday-Trends-e1510523645611.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3444\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/11\/November-13-2017-Numinix-Blog-Post-2017-Black-Friday-And-Cyber-Monday-Trends-e1510523645611.jpeg\" alt=\"2017 Black Friday And Cyber Monday Trends\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Although many consumers view Black Friday as the official marker of the beginning of the holiday shopping frenzy, the one-day affair has morphed into a 5-day holiday bargain event, starting with Thanksgiving and ending with Cyber Monday. Last year, Black Friday saw a <\/span><a href=\"http:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2016\/11\/8\/2016-holiday-shopping-up-to-the-minute-data-from-adi.html#gs.iEsqXZM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">21.6%<\/span><\/a><span style=\"font-weight: 400;\"> year-over-year growth rate with a remarkable <\/span><a href=\"http:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2016\/11\/8\/2016-holiday-shopping-up-to-the-minute-data-from-adi.html#gs.iEsqXZM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$3.34 billion<\/span><\/a><span style=\"font-weight: 400;\"> in online sales, of which <\/span><a href=\"http:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2016\/11\/8\/2016-holiday-shopping-up-to-the-minute-data-from-adi.html#gs.iEsqXZM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">36%<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"http:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2016\/11\/8\/2016-holiday-shopping-up-to-the-minute-data-from-adi.html#gs.iEsqXZM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$1.2 billion<\/span><\/a><span style=\"font-weight: 400;\">, was generated from mobile devices. US customers also spent a record of <\/span><a href=\"http:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2016\/11\/8\/2016-holiday-shopping-up-to-the-minute-data-from-adi.html#gs.iEsqXZM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$3.45 billion<\/span><\/a><span style=\"font-weight: 400;\"> online on Cyber Monday, an increase of <\/span><a href=\"http:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2016\/11\/8\/2016-holiday-shopping-up-to-the-minute-data-from-adi.html#gs.iEsqXZM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">12.1%<\/span><\/a><span style=\"font-weight: 400;\"> from last year. What does this year hold for e-commerce businesses? Here are the forecasted trends for 2017.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/2017-black-friday-and-cyber-monday-trends\/#Cyber_Monday_Predicted_to_Break_Records\" >Cyber Monday Predicted to Break Records<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/2017-black-friday-and-cyber-monday-trends\/#Customers_Expected_to_Utilize_all_Channels\" >Customers Expected to Utilize all Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/2017-black-friday-and-cyber-monday-trends\/#Mobile_Visits_Expected_to_Outpace_Desktop\" >Mobile Visits Expected to Outpace Desktop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/2017-black-friday-and-cyber-monday-trends\/#Changing_Attitudes_Towards_Black_Friday\" >Changing Attitudes Towards Black Friday<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Cyber_Monday_Predicted_to_Break_Records\"><\/span><b>Cyber Monday Predicted to Break Records<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In 2016, Cyber Monday made history as the day with the most online sales ever, and this year, it is anticipated to be even more lucrative, with <\/span><a href=\"http:\/\/wwd.com\/business-news\/retail\/adobe-black-friday-cyber-monday-2017-predictions-11040133\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$6.6 billion<\/span><\/a><span style=\"font-weight: 400;\"> in revenue. According to a study conducted by Euclid, <\/span><a href=\"https:\/\/www.retaildive.com\/news\/study-cyber-monday-now-more-popular-than-black-friday\/505661\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">72%<\/span><\/a><span style=\"font-weight: 400;\"> of customers look forward to Cyber Monday more than they do any other holiday shopping day, making it the most anticipated bargain event. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customers_Expected_to_Utilize_all_Channels\"><\/span><b>Customers Expected to Utilize all Channels<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While retailers can still expect hordes of shoppers lining up for hours outside stores with the best deals, many digitally savvy consumers will turn to the convenience of online shopping, taking advantage of sales from the comfort of their homes. For retailers with a strong e-commerce presence, a cohesive cross-channel strategy will be crucial.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Visits_Expected_to_Outpace_Desktop\"><\/span><b>Mobile Visits Expected to Outpace Desktop <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned previously, last year, mobile shopping generated <\/span><a href=\"http:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2016\/11\/8\/2016-holiday-shopping-up-to-the-minute-data-from-adi.html#gs.iEsqXZM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$1.2 billion<\/span><\/a><span style=\"font-weight: 400;\"> in sales on Black Friday, which accounted for an impressive <\/span><a href=\"http:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2016\/11\/8\/2016-holiday-shopping-up-to-the-minute-data-from-adi.html#gs.iEsqXZM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">36%<\/span><\/a><span style=\"font-weight: 400;\"> of total sales for that day. In 2017, for the first time, it is expected that mobile visits to retail sites will outpace desktop, accounting for <\/span><a href=\"http:\/\/wwd.com\/business-news\/retail\/adobe-black-friday-cyber-monday-2017-predictions-11040133\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">54%<\/span><\/a><span style=\"font-weight: 400;\"> of all traffic, meaning that optimizing for mobile conversions will be key for e-commerce businesses this year.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Changing_Attitudes_Towards_Black_Friday\"><\/span><b>Changing Attitudes Towards Black Friday<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In 2015, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/stevenbarr\/2017\/10\/16\/black-friday-takes-on-new-meaning-especially-for-young-consumers\/#44b06ea50878\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">59%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers completed the majority of their holiday shopping on Black Friday. In 2016, that number dropped to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/stevenbarr\/2017\/10\/16\/black-friday-takes-on-new-meaning-especially-for-young-consumers\/#44b06ea50878\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">51%<\/span><\/a><span style=\"font-weight: 400;\">, and this year, it is predicted to fall to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/stevenbarr\/2017\/10\/16\/black-friday-takes-on-new-meaning-especially-for-young-consumers\/#44b06ea50878\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">35%<\/span><\/a><span style=\"font-weight: 400;\">. Rather than shop on the one day, consumers are now choosing to spread out their shopping evenly to take advantage of deals offered by businesses, both brick-and-mortar and online, over the 5-day event and the holiday season.<\/span><\/p>\n<p><strong>How will your e-commerce business take advantage of Black Friday and Cyber Monday this year? Tell us in the comments below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although many consumers view Black Friday as the official marker of the beginning of the holiday shopping frenzy, the one-day affair has morphed into a 5-day holiday bargain event, starting with Thanksgiving and ending with Cyber Monday. Last year, Black Friday saw a 21.6% year-over-year growth rate with a remarkable $3.34 billion in online sales,&#8230;<\/p>\n","protected":false},"author":267,"featured_media":3444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[816,817,378],"class_list":["post-3443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","tag-black-friday-trends","tag-cyber-monday-trends","tag-holiday-shopping-trends"],"modified_by":"Smita Ramphul","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/11\/November-13-2017-Numinix-Blog-Post-2017-Black-Friday-And-Cyber-Monday-Trends-e1510523645611.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3443"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3444"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}