{"id":3495,"date":"2017-12-25T08:00:11","date_gmt":"2017-12-25T15:00:11","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3495"},"modified":"2017-12-24T13:23:13","modified_gmt":"2017-12-24T20:23:13","slug":"e-commerce-trends-for-2018","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/e-commerce-trends-for-2018\/","title":{"rendered":"E-Commerce Trends for 2018"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/12\/E-Commerce-Trends-for-2018.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3496\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/12\/E-Commerce-Trends-for-2018.jpeg\" alt=\"E-Commerce Trends for 2018\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/12\/E-Commerce-Trends-for-2018.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/12\/E-Commerce-Trends-for-2018-300x200.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">According to Forbes &#8220;<\/span><a href=\"https:\/\/www.forbes.com\/sites\/tompopomaronis\/2017\/12\/15\/e-commerce-in-2018-heres-what-the-experts-are-predicting\/#3b2eea086deb\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">current retail trends show that 51% of Americans prefer online shopping, with ecommerce growing 23% year-over-year<\/span><\/a><span style=\"font-weight: 400;\">.&#8221; And as technology gets further entrenched in every aspect of consumers&#8217; lives, including the way they make purchasing decisions and shop, online businesses need to identify rapidly evolving e-commerce trends and adapt their strategies to remain competitive in an ever-changing landscape. Here are five predictions that will impact e-commerce in 2018.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/e-commerce-trends-for-2018\/#Increased_Mobile_Traffic_and_Conversions\" >Increased Mobile Traffic and Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/e-commerce-trends-for-2018\/#Personalization\" >Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/e-commerce-trends-for-2018\/#Chatbots\" >Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/e-commerce-trends-for-2018\/#Review_Marketing\" >Review Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Increased_Mobile_Traffic_and_Conversions\"><\/span><b>Increased Mobile Traffic and Conversions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Statista predicts that approximately <\/span><a href=\"https:\/\/www.statista.com\/statistics\/249863\/us-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">39%<\/span><\/a><span style=\"font-weight: 400;\"> of e-commerce sales in 2018 will be via a mobile device. It will be imperative for online businesses to not only provide a responsive browsing experience but also enable customers to check out using their mobile devices conveniently and effortlessly. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalization\"><\/span><b>Personalization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gone are the days when customers were satisfied with generic product recommendations. To stay relevant and competitive in 2018, companies will need to offer customers content and recommendations that change dynamically based on their personal preferences and browsing behavior. All interaction, from shopping cart abandonment emails to push notifications to digital advertising will need to be adapted to the individual consumer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chatbots\"><\/span><b>Chatbots<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An emerging e-commerce trend to include in your 2018 strategy is the use of chatbots. According to Salesforce, <\/span><a href=\"https:\/\/www.salesforce.com\/blog\/2017\/07\/customers-expectations-in-age-of-the-customer.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">64%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers expect immediate, responsive service. Companies will turn to chatbots to satisfy that requirement since they provide an unlimited number of customers with the answers that they are looking for quickly and at the click of a button, 24\/7.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Review_Marketing\"><\/span><b>Review Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since online <\/span><a href=\"https:\/\/trek.marketing\/2017\/12\/04\/how-to-get-more-customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reviews<\/span><\/a><span style=\"font-weight: 400;\"> allow potential customers to read other people&#8217;s feedback on their experience with the product and company, they exert more influence than the most well-crafted product descriptions or advertisements. Therefore, this e-commerce trend is one that companies cannot ignore; e-commerce businesses will need to integrate review marketing into their overall strategy to remain competitive in the e-commerce marketplace. <\/span><\/p>\n<p><strong>Have you considered these trends when planning your 2018 e-commerce strategy? Tell us in the comments below.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Forbes &#8220;current retail trends show that 51% of Americans prefer online shopping, with ecommerce growing 23% year-over-year.&#8221; And as technology gets further entrenched in every aspect of consumers&#8217; lives, including the way they make purchasing decisions and shop, online businesses need to identify rapidly evolving e-commerce trends and adapt their strategies to remain&#8230;<\/p>\n","protected":false},"author":267,"featured_media":3496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,558],"tags":[743],"class_list":["post-3495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-mobile-responsive","tag-e-commerce-trends"],"modified_by":"Smita Ramphul","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2017\/12\/E-Commerce-Trends-for-2018.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3495"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3496"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}