I have said before that SEO is not rocket science, it simply requires a bit of time and some common sense.\u00a0 If you have never taken a look at optimizing your site, you may be wondering what kind of quick-hitters you can use to immediately improve your rankings.\u00a0 I have recently started doing website SEO consultations, and I can tell you that while there is no magic bullet, there are a few simple things you can do that will help improve your search rankings.\u00a0 These same things will help visitors to your website have a much more pleasurable experience as well.\u00a0 Try these easy “first steps” and see what happens.\u00a0 You may be surprised.<\/p>\n
This may seem obvious, but you would be surprised how many poorly written titles and descriptions are out there.\u00a0 Since your title appears as your search engine result, and above the address bar when visitors go to your page, make sure it is descriptive, and eye catching.\u00a0 Also make sure that all of your pages have a unique title and description, and not just\u00a0 generic ones that are about your company, etc.\u00a0 This may be difficult if you have hundreds or thousands of pages, but there are generator applications out there that can do this for you.\u00a0 If not, make sure that the pages you really want indexed all have a unique title and description.<\/p>\n
Make sure that every image and link on your site has a title attribute.\u00a0 This is the title that comes up when you mouse over a link or image.\u00a0 It is important for both the search engine to index the page, and to help visitors to the page know where a link is sending them.\u00a0 The title is especially important for hot links within the content of your site.\u00a0 Also for every image, there should be an alt text attribute in the code.\u00a0 This will enable text to be displayed in the event that the image does not pop-up for some reason.\u00a0 It also is the easiest way for the search engine robots to read your site.\u00a0 Easier to read, easier to index, which moves you up the ladder faster.\u00a0 Again, this is basic common sense, but something that is often overlooked by web developers.<\/p>\n
Okay, it’s that simple.\u00a0 Two easy steps.\u00a0 We have seen dramatic results for websites when they just fixed these two things.\u00a0 These are things that an in-house web guru can easily take care of for you.\u00a0 If you don’t have a web developer in house,\u00a0 I know a\u00a0 company you can hire to fix it for you at a reasonable price<\/a>.\u00a0 Either way, get it done as soon as possible.\u00a0 You will be happy you did.<\/p>\n