{"id":3595,"date":"2018-03-19T08:00:46","date_gmt":"2018-03-19T15:00:46","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3595"},"modified":"2018-03-19T10:17:52","modified_gmt":"2018-03-19T17:17:52","slug":"product-photography-tips-for-your-e-commerce-website","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/product-photography-tips-for-your-e-commerce-website\/","title":{"rendered":"Product Photography Tips for Your E-Commerce Website"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/03\/product-photography-tips.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3596\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/03\/product-photography-tips.jpeg\" alt=\"Product Photography Tips for Your E-Commerce Website\" width=\"600\" height=\"419\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/03\/product-photography-tips.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/03\/product-photography-tips-300x210.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It may be an old adage, but it\u2019s still true that you shouldn\u2019t judge a book by its cover. Nonetheless, people often do make judgments based on appearances, especially when they\u2019re looking at a product on which they\u2019ll potentially be spending their hard-earned money. The photographs you select for your products will play a significant role in determining your sales figures, and knowing a few tricks of the trade can go a long way towards increasing conversion rates. Here are a few easily institutable product photography tips.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/product-photography-tips-for-your-e-commerce-website\/#Dont_Forget_Anything\" >Don\u2019t Forget Anything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/product-photography-tips-for-your-e-commerce-website\/#Crop_and_Resize_Your_Images_in_the_Editing_Process\" >Crop and Resize Your Images in the Editing Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/product-photography-tips-for-your-e-commerce-website\/#You_Dont_Need_to_Go_Crazy_on_Your_Camera_Budget\" >You Don\u2019t Need to Go Crazy on Your Camera Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/product-photography-tips-for-your-e-commerce-website\/#Get_Your_Pictures_Retouched_By_a_Professional\" >Get Your Pictures Retouched By a Professional<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Forget_Anything\"><\/span><b>Don\u2019t Forget Anything<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You have a camera, but did you remember a tripod? You\u2019ll also need a white surface, a white background, and white foam bounce cards (to reflect light). Don\u2019t neglect to spend some time picking the ideal room. Finding the right setting with an effective source of light is key to taking a good shot.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Crop_and_Resize_Your_Images_in_the_Editing_Process\"><\/span><b>Crop and Resize Your Images in the Editing Process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Images don\u2019t look good when you enlarge them. That means when you initially shoot your photo, you should be shooting as large as your camera allows. Bring it down to a reasonable size in the editing process. When the time comes, crop an image appropriately, then shrink it to dimensions that are suitable for your website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_Dont_Need_to_Go_Crazy_on_Your_Camera_Budget\"><\/span><b>You Don\u2019t Need to Go Crazy on Your Camera Budget<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shooting your images on a camera and lens that cost several thousand dollars is amazing but, unless you\u2019re a professional photographer, it\u2019s not necessary. It\u2019s a myth that a photograph\u2019s final output is determined solely, or even mostly, by the quality of the camera. There are a lot of choices you\u2019re going to make in the process of taking your product photographs, and your selection of camera is but one of them. Lighting, exposure, stylistic choices, and what you decide to do in the editing process are all going to affect how your picture turns out.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_Your_Pictures_Retouched_By_a_Professional\"><\/span><b>Get Your Pictures Retouched By a Professional<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Depending on your budget, your abilities, your time constraints, and many other things, you may be outsourcing various facets of the product photography process. One thing we always recommend outsourcing is retouching. As it\u2019s one of the final steps before showing your products off to the world, you don\u2019t want to let quality slip up here. Also, it\u2019s cheap&#8211;a few dollars per photo&#8211;and difficult to do perfectly unless you\u2019re an expert. It\u2019s just much more cost-efficient to outsource than to invest hours upon hours becoming a Photoshop magician.<\/span><\/p>\n<p><strong>What product <\/strong>photography tips would<strong> you give to beginners? Share your advice in the comments below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It may be an old adage, but it\u2019s still true that you shouldn\u2019t judge a book by its cover. Nonetheless, people often do make judgments based on appearances, especially when they\u2019re looking at a product on which they\u2019ll potentially be spending their hard-earned money. The photographs you select for your products will play a significant&#8230;<\/p>\n","protected":false},"author":268,"featured_media":3596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[847],"class_list":["post-3595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-design","tag-product-photography-tips"],"modified_by":"Smita Ramphul","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/03\/product-photography-tips.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/268"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3595"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3596"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}