{"id":3634,"date":"2018-05-07T08:00:52","date_gmt":"2018-05-07T15:00:52","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3634"},"modified":"2019-10-30T12:45:20","modified_gmt":"2019-10-30T19:45:20","slug":"reasons-to-add-live-chat-to-your-e-commerce-website","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/reasons-to-add-live-chat-to-your-e-commerce-website\/","title":{"rendered":"Reasons to Add Live Chat to Your E-Commerce Website"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/05\/benefits-of-live-chat.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3635\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/05\/benefits-of-live-chat.jpeg\" alt=\"Reasons to Add Live Chat to Your E-Commerce Website\" width=\"600\" height=\"401\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/05\/benefits-of-live-chat.jpeg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/05\/benefits-of-live-chat-300x201.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are a plethora of avenues through which you can invite customers to communicate with you. One such avenue, which you may have considered adding to your e-commerce website, is a live chat feature. A live chat allows you to speak directly with your website visitors, differing from an instant messenger application, which only facilitates communication between you and the people with whom your company has already connected. Here are a few key benefits of live chat.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/reasons-to-add-live-chat-to-your-e-commerce-website\/#Better_Customer_Service\" >Better Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/reasons-to-add-live-chat-to-your-e-commerce-website\/#Improved_Data_Collection\" >Improved Data Collection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/reasons-to-add-live-chat-to-your-e-commerce-website\/#Quicker_Problem_Resolution\" >Quicker Problem Resolution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/reasons-to-add-live-chat-to-your-e-commerce-website\/#Competitive_Advantage\" >Competitive Advantage<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Better_Customer_Service\"><\/span><b>Better Customer Service<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For various reasons, customers prefer different methods of getting in touch. Many like having a live chat option, and the only way to get these people to reach out when they want assistance might be via a chat feature on your website. Additionally, even those who don\u2019t need to use the live chat will see that your website offers it, and think more highly of your customer service as a result.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improved_Data_Collection\"><\/span><b>Improved Data Collection<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your company has multiple people working on customer service, it can be difficult or slow to figure out what your website\u2019s \u201cpain points\u201d are. (Pain points are are unsolved problems or unaddressed needs that customers have when navigating your business.) Customer service issues that are addressed via live chat, however, are all saved and stored in a straightforward, easily reviewable format. Going through your chat logs is a great way to accelerate the process of determining your business\u2019s pain points and fixing them for future customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quicker_Problem_Resolution\"><\/span><b>Quicker Problem Resolution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s called \u201clive chat\u201d, not \u201cchat by carrier pigeon\u201d. It\u2019s fast. When someone has a problem that they need solved immediately, they don\u2019t want to send off an email and wait around for a reply. They want to talk to someone. Not only are customers with pressing issues more likely to reach out if they see you have a live chat feature, but they\u2019re more likely to actually get the quick resolution they seek, too.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitive_Advantage\"><\/span><b>Competitive Advantage<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Despite all the benefits of live chat, a new study indicates that a mere <\/span><a href=\"https:\/\/www.superoffice.com\/blog\/live-chat-support-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">9% of websites use a live chat feature<\/span><\/a><span style=\"font-weight: 400;\">. Thus, depending on the specifics of your industry, having a live chat feature on your website could give you a competitive advantage over about 91% of your competitors. With groups who tend to value a website having a live chat option, <\/span><a href=\"https:\/\/www.comm100.com\/blog\/millennials-prefer-live-chat-speed-convenience.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">such as millennials<\/span><\/a><span style=\"font-weight: 400;\">, that competitive advantage might be the difference between customers buying from you and buying from someone else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested in adding live chat to your website? Numinix offers a live chat widget which makes the process easy and cost-effective. To learn more, please contact <\/span><a href=\"mailto:support@numinix.com\"><span style=\"font-weight: 400;\">Numinix<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>What benefits of live chat can you foresee for your e-commerce website? Let us know in the comments below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a plethora of avenues through which you can invite customers to communicate with you. One such avenue, which you may have considered adding to your e-commerce website, is a live chat feature. A live chat allows you to speak directly with your website visitors, differing from an instant messenger application, which only facilitates&#8230;<\/p>\n","protected":false},"author":268,"featured_media":3635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,835],"tags":[855],"class_list":["post-3634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rates","category-plugins","tag-benefits-of-live-chat"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/05\/benefits-of-live-chat.jpeg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/268"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3634"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3635"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}