{"id":3799,"date":"2018-10-01T08:00:39","date_gmt":"2018-10-01T15:00:39","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=3799"},"modified":"2019-10-30T10:51:18","modified_gmt":"2019-10-30T17:51:18","slug":"how-is-the-success-of-an-e-commerce-business-measured","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-is-the-success-of-an-e-commerce-business-measured\/","title":{"rendered":"How Is the Success of An E-Commerce Business Measured?"},"content":{"rendered":"<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/08\/e-commerce-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3800\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/08\/e-commerce-blog.jpg\" alt=\"e-commerce blog\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/08\/e-commerce-blog.jpg 600w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/08\/e-commerce-blog-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are many avenues that determine how successful an e-commerce business is. Whether you verify your company\u2019s success based on gross revenue, or you discover that you have developed quite the following over a short period of time, successful e-commerce businesses have the ability to sustain retailer confidence, manage their social media platforms and measure where there is room for improvement. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-is-the-success-of-an-e-commerce-business-measured\/#Generating_a_high_income\" >Generating a high income<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-is-the-success-of-an-e-commerce-business-measured\/#Average_order_is_at_a_higher_value\" >Average order is at a higher value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-is-the-success-of-an-e-commerce-business-measured\/#Repeat_customers\" >Repeat customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-is-the-success-of-an-e-commerce-business-measured\/#Growth_in_product_availability\" >Growth in product availability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/how-is-the-success-of-an-e-commerce-business-measured\/#Increased_profile\" >Increased profile<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Generating_a_high_income\"><\/span><b>Generating a high income<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bottom line, successful e-commerce businesses are usually generating a relatively high income. Although, it\u2019s important to understand that startup businesses, in the initial stages of launching, are not able to generate very much revenue <\/span><span style=\"font-weight: 400;\">\u2014 this is due to website development and promotion. It takes time to make sales. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Average_order_is_at_a_higher_value\"><\/span><b>Average order is at a higher value<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Generally, the initial product orders placed on your website will be smaller at first \u2014 there is very little that is known about your company and there are no customer reviews to go off of \u2014 and in time they should grow by word of mouth, confirmed customer reviews and social media marketing. If you notice that your order amount total is increasing, it is safe to say that customers are showing more of an interest in your products. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Repeat_customers\"><\/span><b>Repeat customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A successful e-commerce business can also be measured by repeat customers. The consumers are your bread and butter, so if they are happy with your product and decide to shop with you again, this relationship is essentially just valuable as money. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Growth_in_product_availability\"><\/span><b>Growth in product availability<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having a variety of products available for purchase when you first launch your website can be both a good thing and a bad thing. It\u2019s good that customers have an assortment of choices, but it could be bad for you to have extra stock because some of your products are less desirable. Based on ordering, if you need to increase your product inventory, that means your e-commerce site is doing well and turning over much faster than previous months.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increased_profile\"><\/span><b>Increased profile<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Naturally, if customers are happy about something they will boast about it. Having people mention your company name on social media, or simply tell their friends about how much they adore your products, will increase your credibility and make it much easier to gain a customer following. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeing is believing. <\/span><a href=\"https:\/\/www.numinix.com\/plan_comparison.html?utm_source=Blog_October2018_ECommerceSuccess\"><span style=\"font-weight: 400;\">Contact<\/span><\/a><span style=\"font-weight: 400;\"> a member of our team to see how we can help you on your road to e-commerce success. <\/span><\/p>\n<p><strong>Do you know any other ways that e-commerce businesses measure their success? Tell us in the comments section below. <\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many avenues that determine how successful an e-commerce business is. Whether you verify your company\u2019s success based on gross revenue, or you discover that you have developed quite the following over a short period of time, successful e-commerce businesses have the ability to sustain retailer confidence, manage their social media platforms and measure&#8230;<\/p>\n","protected":false},"author":269,"featured_media":3800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[877],"tags":[911,912,913],"class_list":["post-3799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-business","tag-e-commerce-blog","tag-e-commerce-success","tag-target-market"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2018\/08\/e-commerce-blog.jpg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=3799"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/3799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media\/3800"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=3799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=3799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=3799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}